Digital Marketing

Data Analyst

Zozimus is looking for a Data Analyst to join our Performance Marketing team. Reporting to the EVP of Performance Marketing & Analytics, this position will work closely with performance teams to bring a data-driven approach and digital measurement expertise to our campaigns.

The ideal candidate will be comfortable implementing advanced site tracking using Google Analytics and Google Tag Manager (or similar tools). You will be able to take broad campaign goals and identify KPIs for visualization through dashboards. He or she will be able to transform large data sets into actionable recommendations for clients

ESSENTIAL JOB FUNCTIONS:

Technical implementation of Google Analytics and Google Tag Manager

Deploy marketing pixels (Facebook pixels, Floodlight tags, etc.)
Configure filters and goals based on business objectives
Set up custom dimensions and click tracking
Knowledge of cookies and custom HTML/JS tags a plus
Debug tracking and identify issues with GA/GTM

Analysis and marketing strategy

Dig into channel performance to make media recommendations and optimizations
Identify opportunities for site optimizations and recommend landing page experience updates
Consult clients on analytics best practices and help them understand how to interpret data

Reporting & Visualization

Assist in aggregation of data from various media platforms
Develop dashboards and ad hoc reports for both client reporting and internal use
Read out on A/B test result