Zozimus is looking for a Data Analyst to join our Performance Marketing team. Reporting to the EVP of Performance Marketing & Analytics, this position will work closely with performance teams to bring a data-driven approach and digital measurement expertise to our campaigns.
The ideal candidate will be comfortable implementing advanced site tracking using Google Analytics and Google Tag Manager (or similar tools). You will be able to take broad campaign goals and identify KPIs for visualization through dashboards. He or she will be able to transform large data sets into actionable recommendations for clients
RESPONSIBILITIES:
Technical implementation of Google Analytics and Google Tag Manager
- Deploy marketing pixels (Facebook pixels, Floodlight tags, etc.)
- Configure filters and goals based on business objectives
- Set up custom dimensions and click tracking
- Knowledge of cookies and custom HTML/JS tags a plus
- Debug tracking and identify issues with GA/GTM
QUALIFICATIONS
- A passion for digital analytics and a desire to continue to learn is a must
- Advanced knowledge of Google Analytics and Google Tag Manager
- General knowledge of paid search, display, and paid social advertising
- 2+ years of experience preferred
- Analytical mindset with strong attention to detail and problem-solving skills
- Highly organized with ability to multitask in a fast-paced environment
- Strong excel/Google Sheets experience
- Experience with a data science tool, like Python or R
- Experience with data visualization tools (Data Studio, Tableau)
- Experience in higher education a plus
- Bonus points: Ability to work with APIs (web APIs or for reporting)
Analysis and marketing strategy
- Dig into channel performance to make media recommendations and optimizations
- Identify opportunities for site optimizations and recommend landing page experience updates
- Consult clients on analytics best practices and help them understand how to interpret data
Reporting & Visualization
- Assist in aggregation of data from various media platforms
- Develop dashboards and ad hoc reports for both client reporting and internal use
- Read out on A/B test result