Data Analyst

Essential Job Functions:

• Derive, track, report on key performance indicators across a number of client accounts
• Identify why accounts are, or are not hitting their goals to further optimize accounts
• Own the data feeds across multiple accounts and platforms
• Implement and test tracking prior to project delivery, including tracking tag generation from website analytics systems (e.g., GA 360/Adobe Analytics) and/or ad serving systems (e.g., DV 360, Conversant, Sizmek)
• Aggregation of data from various sources (including but not limited to: site analytics, third party ad servers, social listening platforms, call center data, CRM, etc.) into integrated report templates or dashboards
• Quality assurance of data throughput throughout the life of a campaign, including ongoing tracking, maintenance, and issue resolution with regard to measurement framework while programs are in market
• Data review and analysis, as well as presentation of findings to internal teams and/or clients
• Serving as the subject matter expert for reporting/visualization platforms from both data aggregation and data visualization standpoints
• Supporting the overall Analytics vision for the agency, including ongoing refinement of processes, tools, and templates
• Coach junior analytics team members