Public Relations Senior Account Director Hospitality

The Senior Account Director (SAD) has over seven years of public relations agency experience. The SAD serves as a primary client contact, providing strategic direction and guiding the execution of the tactical elements of Zozimus’s public relations campaigns. The SAD reports directly to a Vice President, Executive Vice President or a Partner and is responsible for the daily oversight of an assigned public relations team, which can consist of one or more of the following: Senior Account Executives, Account Executives, Assistant Account Executives, and Account Coordinators.

The SAD has mastered the strategic development and tactical execution of a public relations campaign and has strong client management skills. They continue to develop and refine PR team and client management skills by working closely with Vice Presidents and executive staff to help strengthen and grow the agency’s PR practice. SADs should have demonstrated leadership and teaching skills through their work with Senior Account Executives, Account Executives, Assistant Account Executives, Account Coordinators and support staff.

Responsibilities:

  • Develop and maintain strong relationships with client contact(s)
  • Develop and maintain successful relationships with key media members and bloggers
  • Manage a team of Senior Account Executives, Account Executives, Assistant Account Executives, and Account Coordinators as assigned
  • Develop and oversee targeted public relations strategies for clients
  • Guide PR team in the development and execution of tactical plans for clients
  • Oversee regular client reporting – weekly, monthly and quarterly
  • Keep abreast of each client’s industry; competition and coverage
  • Continually look to identify various client opportunities
  • Oversee and assist with team’s identification, pitching and follow-up with editorial opportunities and new media opportunities
  • Oversee the writing and placement of by-lined articles when appropriate
  • Attend in-person press meetings with client and staff events
  • Oversee the development of press kit documents as well as news releases and pitch letters
  • Develop press tour schedules, appointments; secure meetings at trade shows
  • Work with social media team when appropriate
  • Serve as a mentor for junior staff members

Candidate Objectives & Job Specifications/Qualifications:

  • Ability to produce great work results through relentless organization, uncompromising integrity, effective communication, and proactive problem solving
  • Ability to work with multiple teams on multiple, overlapping deadlines
  • Desire to be innovative
  • Capacity to interact well with prospective clients, clients, and other agency team members
  • Resourceful, entrepreneurial spirit
  • Bachelor’s Degree
  • Seven to ten years of public relations agency experience
  • Restaurant and/or hospitality experience preferred

To apply send your cover letter and resume with the subject “Public Relations Senior Account Director ” to Vmariscal@zozimus.com