Digital Marketing

Paid Media Lead

Zozimus is looking for a Paid Media Lead to join our Performance Marketing team. Reporting to the VP of Paid Media, this position acts as the leadership on individual client accounts, ensuring clients are achieving performance goals and holding vendors, partners, reports, etc. accountable to achieving client goals.

The ideal candidate will have experience innovating for their clients, establishing and updating best practices, working between teams, owning day to day management, and managing and coaching junior team members.

ESSENTIAL JOB FUNCTIONS:

Technical implementation of Google Analytics and Google Tag Manager

Develop strategies and media plans to achieve client goals, executing and overseeing execution of these media strategies
A master of paid search, paid social and programmatic display
Comfortable with quantitative and qualitative analysis
Manage ongoing optimization efforts, including overseeing daily management of IOs and campaign budgets, on-site conversion actions, bid management and keyword strategies
Oversee tracking and reporting on campaign results and perform ad hoc data analysis
Mentor/educate junior staff members as needed
Strong written and verbal communication skills
Comfortable in a dynamic environmen

PREFERRED EDUCATION, EXPERIENCE, AND SKILLS:

Deep knowledge of performance media practices, particularly paid search and/or paid social
Advanced in search marketing applications, tools, web analytics and management software
Ability to identify trends and determine key findings through data analysis
Strong reporting and analysis skills
Proficient in Excel and PowerPoint
Superb communication, analytical, organizational skills
5+ years of paid search, paid social, or ad ops experience