Digital Marketing

Paid Media Specialist

From driving e-commerce and lead generation to furthering customer affinity and engagement, Zozimus meets customer goals with digital advertising campaigns that selectively leverage every kind of paid search tool, from SEM (Google Adwords, Bing Ads, Yahoo: Search Ads) to Social Media Advertising (Twitter, Facebook, LinkedIn, YouTube, etc.) to Digital Display Ads.

If you have solid experience managing Paid Search/Pay Per Click campaigns for SEM or Social Advertising and are ready to build on those skills, our Paid Media Specialist role is for you. We’ll broaden your knowledge to other tools and platforms; deepen your already strong understanding of targeting and optimization strategies; and, as your expertise grows, give you greater visibility with clients and a larger role in strategy development. You will also be expected to share your knowledge through the mentoring of entry-level team members.

The Paid Media Specialist reports to the Director of Digital Advertising.

ESSENTIAL JOB FUNCTIONS:

Develop the most strategic, effective and cost-efficient Search Engine Marketing (SEM), Social Advertising and Digital Display Ad programs
Analyze and optimize targeting/retargeting utilizing advanced skills in keyword research and selection, demographics, contextual and behavioral targeting
Set up Pay Per Click (PPC), Cost Per Thousand (CPM) and Cost Per Click/Call (CPC) ads and campaigns, including writing ad copy and selecting landing pages
Set and update budget caps, making sure accounts are pacing properly based on predetermined spends
Review accounts pre- and post-launch
Track and report on campaign results and perform ad hoc data analysis
Own ongoing optimization efforts to meet client objectives, including daily management of campaign budgets, on-site conversion actions, ad creative, bid management and negative keyword strategies
Review and analyze competitor sites
Proactively provide strategic recommendations applicable to the client’s business model and goals
Stay informed about industry trends and best practices and understand how they can be applied to accounts

PREFERRED EDUCATION, EXPERIENCE, AND SKILLS

Experience with digital ad accounts such as AdWords, Bing Ads or Facebook
AdWords and Bing Editor experience
Google Tag Manager experience
Experience with Paid Search Platforms like Marin, Kenshoo, DS3
Working knowledge of display networks and programmatic advertising
Intermediate understanding of HTML, CSS and JavaScript

PREFERRED EDUCATION, EXPERIENCE, AND SKILLS:

Experience with digital ad accounts such as AdWords, Bing Ads or Facebook
Knowledgable on setting up AdWords & Facebook accounts from scratch
Understanding of different types of search engine marketing tactics
Awareness of PPC optimization techniques (ROI / CPA / CPL / Impression Share)
Experience identifying and achieving Key Performance Indicators (KPIs)
In-depth understanding of Paid Search campaign management and optimization practices as well as search retargeting
Experience with reporting and analytics, including strong skills in Excel
Ability to analyze data and results, identifying trends and determining key findings and insights
Excellent written and oral communication, presentation and interpersonal skills
Ongoing motivation to learn and improve yourself and your approach to Digital Advertising