The Account Director (AD) serves as a primary, high-level client contact, providing strategic direction and guiding the execution of the tactical elements of Zozimus public relations campaigns. The AD typically has eight to 10 years of experience and reports directly to the Vice President of Public Relations. They are directly accountable for the overall success of client PR programs and oversee all account activities of at least four accounts. The AD is responsible for the daily oversight of an assigned public relations team, which can consist of one or more of the following: Senior Account Executives, Account Executives, Assistant Account Executives and Account Coordinators. The AD works closely with the Zozimus digital marketing and creative teams to facilitate integrated communications campaigns.
They continue to develop and refine PR team and client management skills by working closely with Vice Presidents and executive staff to help strengthen and grow the agency’s PR practice. ADs demonstrate leadership and teaching skills through their work with Senior Account Executives, Account Executives, Account Coordinators, and support staff.
Directors work with agency senior management on their own professional development and help facilitate the growth and development of their team members. They are responsible for regularly keeping management informed about client issues and account needs.