In the face of a looming demographic shift and tightening competition, Bryant University found itself at a pivotal crossroads. Traditional recruitment strongholds in the Northeast
In today’s fragmented media landscape, standing out isn’t just about being online—it’s about being everywhere your audience is. At Zozimus, we harness the power of
As we look ahead to 2025, the digital marketing landscape continues to evolve at an unprecedented pace. From AI-driven transformations to the renewed emphasis on
In today’s rapidly evolving digital landscape, generic content no longer delivers the results brands need. To truly connect with audiences, organizations must understand and adapt
Connecting with consumers and retargeting messages is essential to marketing success. Email marketing is a vital part of a marketer’s “tool kit”. Whether you’re a
This is the third article in a three-part series on AI prompting. You can find the first article here, where we covered the eight different
One of the topics we have been discussing is how the changing digital landscape will impact paid search. This is why the news that Perplexity,
Here at Zozimus, we constantly strive to stay ahead of the curve in the digital landscape. But what happens when the very foundation of search
As we transition into the yield phase of the college enrollment cycle, Zozimus EVP of Digital Marketing & Analytics, David Wilson, has reflected on our
At Zozimus, we put the “performance” in performance digital marketing by focusing on delivering the right message to the right person at the right time
