During the low interest rate era, companies created value and grew by increasing sales. This strategy was particularly effective in a stable economic environment, allowing

Integrated marketing campaigns are essential for brands that are looking to maximize their impact and ensure a seamless customer experience. Rather than relying on a

Healthcare companies—especially those in biotech and medical device—must stand out to be successful in a competitive marketplace. That means focusing on content marketing, nurturing Key

“The pace of change has never been this fast, yet it will never be this slow again.” – Justin Trudeau, Davos 2018. Despite this quote

In today’s rapidly evolving healthcare landscape, biotech and medical device companies are under pressure to engage their target audiences more effectively and more precisely than

The end of each year ushers in numerous trends reports, all promising profound change in the next twelve months. This year is no different. However,

At Zozimus, we believe the most impactful marketing isn’t bought—it’s built. That’s why we offer sponsorship and partnership strategies designed to go beyond logo placement

In an increasingly competitive healthcare landscape, effective omnichannel marketing is no longer a “nice-to-have”—it’s now as “must do.” As we move into 2025, for healthcare

In an industry where patient well-being and confidentiality are paramount, biotech companies face a unique challenge: balancing strict data privacy regulations with the need to

If you watch TikTok, have children of your own, know a teacher, or have ever listened to a group of kids, you continually find yourself