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Don’t forget to optimize your feedback loop! Imagine being the chef/owner of a new restaurant. You have spent countless hours understanding

Our EVP of Performance Marketing and Analytics, David Wilson, was recently featured on “The B2B Beat” where he discussed the

Geofencing is a location-based digital marketing tool that lets marketers send messages to smartphone users in a defined geographic area. At

Should my brand be on social media right now? Is it appropriate for our brand to be actively tweeting, snapping

In a perfect world, you would mix and match hundreds of ad headlines and descriptions, until you finally come up

It’s easy to think of paid search campaigns as a passive way to capture low hanging fruit—if someone happens to

After the horrific incidents at the capitol last week, many big tech social media platforms have recently redefined or strengthened

What Is Quality Score? Anyone who is familiar with Google Ads has surely heard the term “Quality Score.” To refresh your

It was the best of times, it was the worst of times, it was the age of wisdom, it was