The Zozimus Approach: Public Relations
April 23, 2024
Boston Wine Festival
Challenge
Reinvigorate the 30th annual Boston Wine Festival, the nation’s longest running wine and food festival, to stay modern while maintaining treasured traditions
Strategy
Zozimus conceptualized and executed an exclusive, experiential VIP reception, held in the John Adams Presidential Suite, that was well attended by local and national media, influencers, local personalities, and movers and shakers of Boston, increasing exposure and attendance for the festival.
Zozimus also worked with the Boston Harbor Hotel team to introduce a new charity event to the festival lineup.
Campaign Objectives
+Continue to build on past relationships from previous wine festivals
+Gain new attention for festival’s 30th year
+Increase media attendance
+Introduce a new event or element that will garner the attention of media and potential attendees
Results
Total Pieces of Press Coverage: 73
Total Approximate Reach (Circulation + UMV): 73M+
- Date:
- Category Public Relations
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS