The Zozimus Approach: Public Relations
April 23, 2024
Revere Hotel
Challenge
Zozimus was tasked with revolutionizing the Revere Hotel brand to match its revolutionized property.
Following a $28 million renovation the Revere needed to showcase its innovative and rebellious approach to maintain historic value but advance into present culture.
Strategy
A key figure in the birth of a nation, Paul Revere inspires the re-birth of a legendary hotel.
To encompass the sophisticated experience of the Revere Zozimus created a campaign using the hashtag #BeRevered
Results
Total Pieces of Press Coverage: 239
Total Approximate Reach (Circulation + UMV): 87.5M
#BeRevered garnered 45,000 impressions
- Date:
- Category Public Relations
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At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
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