CHALLENGE

LogMeIn consolidated its suite of products and services into one offering called GoTo and needed help launching its new brand at one of the tech industry’s largest annual conferences.

STRATEGY

We showcased the benefit of GoTo’s products and services out of strictly office settings to demonstrate that the modern workplace can be virtually anywhere. Including paradise.

EXECUTION

We redefined the acronym “WFH” used in interoffice email across America to stand for “Work From Hawaii” instead. The campaign was launched at the event and across GoTo’s social feeds. We hosted an invite-only luau and held a sweeps for event attendees as well as social followers to win a trip for two to Hawaii.