WE’RE A DIGITAL MARKETING + ADVERTISING & PR AGENCY
In a world where everything is designed and branded, it’s important for your brand to stand out among the competition. Our design team is well-versed and experienced in all encompassing design, and our goal is to make your brand’s dreams come to life.
Design is Everywhere, and We Love Designing Your Brand Identity & Naming
We live in a world that is designed. Your home, what you wear, what you drive, the packaging of what you eat, so on. Your brand identity is the visual marker for what the world sees of your values and personality. Brand Identity design with a proper naming, sets the tone of your brand and it can evoke positive feelings in your customer. Excitement, sincerity, ruggedness, competence, and sophistication are five main types of brand personalities that align with your brand to purchase, if the brand personality is like their own.
At Zozimus we love design, and we especially love our Brand Identity & Naming service. We will create for you a positive brand image that can bring in consistent sales and make product rollouts more successfully. We bring magic to the visible elements of a brand, like color, design, and logo, that distinguish you in consumers’ minds. It is crucial to the success of your business that you stand a part in the crowd, and we love being a part of that.
The logo of your brand is a part of your visual identity. The importance of your logo is to graphically reflect your brand name, values, and personality to the world. It is equally vital to have a name that is distinctive, authentic, memorable, and enduring, so it resonates with your target audience. It should be easy to remember, build and maintain trust, and remain relevant as your brand evolves.
“In today’s world, not having a great website raises a question of legitimacy. Customers expect legitimate, trustworthy brands to have a website along with social media accounts.”
Website is the Door to Your Brand, Make It Count
A great website helps create brand awareness and showcases your brand to prospective customers. Your website establishes who you are and what you represent. The look and feel and reliable information help to set your brand apart from the competitors. One of the main reasons for a website is to increase your brands’ credibility. Your website must be attractive and professional. Your brand’s online presence and reputation relies on your website to communicate clearly and effectively to your target market. In today’s world, not having a great website raises a question of legitimacy. Customers expect legitimate, trustworthy brands to have a website along with social media accounts. Your website is one of the first opportunities your brand has to create trust and credibility with your customers.
Your website is a powerful tool to create brand awareness and showcasing your brand to prospective customers. Establishing your image by getting the audience to know who you are and what you represent is a must in today’s digital world. One of the critical reasons to have a website is to generate more leads and increase sales. Designing, developing and maintaining a website involves a cost, but when used appropriately, will have a positive ROI that generates leads, increase sales and attract organic traffic. When you have developed an effective website using various search engine optimization techniques, your chances of ranking well in the Google search results are greater. Good ranking in search results will ensure that your brand will be viewed, and your potential customers will get the information and become a customer.
Having a digital marketing plan is a must to grow your business to drive more traffic to your website or landing pages. At Zozimus, our Digital Marketing team can help your business with Performance Marketing, SEO and Social Media to drive traffic for in bound leads.
User Experience (UX) is Everything
User Experience, or UX, aims to provide positive experiences that keep customers loyal to the product or brand. 88% of online shoppers do not return to a website after having a bad user experience. 70% of online businesses that fail do so because of bad usability. Only 55% of companies currently conduct any regular UX testing. Additionally, a meaningful user experience allows you to define customer journeys on your website that are most conducive to business success. Good user experience creates a good impression for visitors that may be potential clients. Making the website easy to navigate and enabling visitors to quickly find what they are searching for is of the utmost importance. Simply put, User Experience (UX) and User Interface (UI) Design is important because it can turn potential visitors to customers as it facilitates interactions between the user and your website.
We Do It All
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.