Bay Path University
- Social Media
Earning a college degree has long been an aspiration for most young adults and the keystone achievement for many. However, the higher education industry is currently grappling with numerous threats, from the value of a degree being questioned, the rise in importance of internships, rising tuition and student debt, lower overall enrollment, and the coming decline in high school graduation rates. It has never been more challenging, and exciting, time to help our partners meet and exceed expectations.
“Introducing parallel ‘parent marketing’ to run alongside prospective student marketing optimizes our clients’ efforts by activating a key center of influence within the decision and selection process. Initial results of this marketing style have proven successful enough that we have begun creating formal digital marketing budgets specifically for parents/guardians across the funnel.”
When deciding who to select to market your higher education university, it’s important to entrust an agency that has proven time and again they can create results and performance catered to your campaign goals. At Zozimus, our team of industry experts has created successful campaigns and strategies with focuses on SEO, paid search, social media, CTV/OTT, brand strategy, logo development, web design and more. Explore our full capabilities list here.
When it comes to SEO marketing strategies for higher ed, the landscape is constantly changing and it’s important for universities to adapt to the changing tide to see success. Our EVP of Digital Marketing and Analytics, David Wilson, says the reason for the move to SEO from the previous trend of paid search campaigns is to offset cost. “Over the last three years we’ve seen that CPC (cost per click) has risen 152% since the Covid-19 pandemic started. It’s no wonder universities are turning to SEO strategies to balance out costs”. At Zozimus, it’s important to us to have an all-encompassing campaign geared towards results that foundationally are focused on strategy. Beginning with strategy can range from a competitor analysis to creating a keyword strategy, with the goal being discovering your university niche and unique market offerings.
Changing marketing tactics in the university space doesn’t only apply to SEO strategies. With the rising cost associated with tuition and other college expenses, in order to market your university, it doesn’t come down to just marketing to prospective students. Senior VP of Strategy, Jake Garber, explores pivoting university strategy to include marketing directly to parents of prospective students. “Introducing parallel ‘parent marketing’ to run alongside prospective student marketing optimizes our clients’ efforts by activating a key center of influence within the decision and selection process. Initial results of this marketing style have proven successful enough that we have begun creating formal digital marketing budgets specifically for parents/guardians across the funnel.”
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
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