Search engine optimization (SEO)

SEO is the foundational base of any digital marketing campaign.

The higher your site ranks and is visible in search engine results, the more traffic your site will receive. We work to ensure your websites achieve top rankings in search engine result pages.

To successfully direct your customers, we make sure your website is there when and where they are already looking for information. As search experts we have the experience and skill to optimize your website, drive qualified leads, and increase sales using SEO.

Visibility in online searches is vital to enhancing your brand’s influence among your target audience.

Zozimus takes the time to understand your marketing goals and business objectives by studying your product/service offerings, brand, reputation, and industry. This helps us to create and develop a strategic plan of action to strengthen your online presence.

SEARCH ENGINE MARKETING

A high-performing paid search marketing strategy is essential for a strong, integrated marketing campaign. As the online search environment becomes increasingly competitive, rankings and real estate gained through a well-planned paid search program are key to a strong online presence.

The search experts at Zozimus understand the vital role that paid search, including pay-per-click (PPC) ads play in a successful search engine marketing strategy.

Our PPC services include keyword research and selection to ensure that your campaigns are leveraging the most relevant and sought-out content, and creative development to assure customized and innovative writing to help maximize click-through and conversion rates.

The search experts
at Zozimus understand
the vital role that paid
search, including pay-
per-click (PPC) ads
play in a successful
search engine
marketing strategy.

We identify the best existing destination or recommend improvements to facilitate site level conversion and will implement tracking codes to aid in analyzing conversions from your PPC.

We will update, manage and analyze all PPC activity. Based on these findings, we make improvements and provide a monthly review and analysis of a search engine optimization ranking report.

Because successful PPC advertising and bid management require daily adjustments, the search marketing professionals at Zozimus will assess your company’s needs and continually monitor the bidding process and placement of keywords to ensure optimal results.

DIGITAL MEDIA PLANNING & BUYING

Our digital media team identifies platform-agnostic synergies across paid, owned and earned media, integrates media in the creative process, optimizes the digital marketing mix and develops attribution models to measure the return on media spend – all at once!

Successful media buying is not just about getting views. It is about getting the right message, in front of the right person, at the right time. We combine search engine marketing (SEM), paid social, display and programmatic media to develop a media plan that provides the optimum ROI for our clients.

MEASUREMENT AND REPORTING

Data reporting, analytics and insights are at the epicenter of every performance marketing campaign that we run.

We aggregate data from multiple sources in order to develop a holistic view of marketing performance across all channels. Then our team of data analysts develop actionable insights that align with business objectives and improve marketing performance.