From surviving to thriving in the post-COVID economy
All clichés aside, the world has changed and isn’t stopping any time soon. Your brand needs to be ready.
In three months, three quarters, three years, the difference between the brands still standing and the ones that’ve been forgotten will be the measures taken to overcome challenges and embrace opportunities.
In what’s being called the “next normal,” the brands leading from the front will have successfully:
Forging ahead now will put you in a better position later. Not when the country reopens. Not when we reach a new normal—or regain some semblance of the old one. Now is the time for your brand to adapt and to act.