As invented and defined by Roald Dahl, zozimus is “the stuff that dreams are made of.”
It’s imagination’s marrow, the dust on a butterfly’s wings, the instant between a joke and a laugh.
Zozimus is the indescribable intangibles of magic. And it happens to be our guiding light.
Creating brands that make people feel something demands creativity. It cannot be realized
without artistry, fearlessness and a bit of well-placed mischief.
Creating brands that make people feel something requires Zozimus.