Launching a new product or venue can be a large undertaking. From developing on-brand website copy to organizing press events, Zozimus can help you stand out and reach the markets that matter during the most critical times for your brand. With experience in a wide variety of new product and venue launches, including cannabis, hospitality and more, our team can help you from ideation to launch. 

“With experience in a wide variety of new product and venue launches, including cannabis, hospitality and more, our team can help you from ideation to launch.”

Our Approach

Zozimus takes a three-phase approach to any launch, whether it is a product, a property, or a restaurant. 

Goals & Audiences
Before any launch, we meet with our clients to better understand their goals and the audiences they are looking to reach. Whether you’re entering a new market or launching a new product, it’s important to identify your main demographic and goals – including financial, customer and brand awareness goals.

Pre-Launch Strategy
After you identify your goals and audiences, Zozimus will work to put together a comprehensive, strategic “go to market” plan that includes a pre-launch strategy and seeding with media and influencers that speak to your audience.

Our team will also help with drafting any relevant press materials, including press releases, press kits, executive bios, product descriptions, media alerts and more. 

Experimental Component
If relevant, we will concept an experimental component that will help make your product or venue stand out. From exclusive, invite-only press events to pop-up campaigns, we are experts at coming up with “out of the box” experiences for your customers.

Post Launch Media Outreach 
We understand that once a product goes live, our work is not done. Continuing the momentum post-launch is important to creating brand awareness and interest. Tapping into our extensive list of media contacts, the Zozimus team will work to create newsworthy pitch angles that will keep you at the top of your consumers’ minds. 

At Zozimus, our award-winning public relations team brings meaningful relationships both in Boston and nationally that help drive awareness for our clients’ brands and products. With staff in Boston and New York our teams specialize in product launches, thought leadership programs, venue openings, B2B campaigns, experiential events and influencer marketing.

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Case Studies

Hood Baileys™ Coffee Creamers
907 Main
Big Night Live


At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.