Using Account Based Marketing to Drive Enterprise Sales
April 18, 2025
Leash
CHALLENGE
Launch a tech product by educating people about its esoteric functionality.
STRATEGY
People need to understand how a tech product will affect their lives.
CREATIVE
We created satirical slice-of-life OLVs which trumpet the product’s dual benefits of security and convenience. The exaggerated vignettes offer a departure from typical tech OLVs increasing the likelihood of memorability and recall while still articulating the usefulness and functionality of the product.
OUR ROLE
Ad Campaign
Brand Strategy
Art Direction
Digital
Media
:60 MEERKATS
:60 OFFICE THIEF
:90 PHONE CALL
- Date:
- Category Creative
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS