Leash

CHALLENGE

Universal Secure Registry (USR) developed Leash, a SaaS product designed to securely lock and unlock computers using a smartphone. Despite its innovative technology, USR faced the challenge of introducing Leash to a market unfamiliar with such a solution. They needed to generate awareness, educate potential users, and drive product downloads in a competitive digital security landscape.

STRATEGY

Zozimus was engaged to lead the public relations efforts for Leash’s launch, aiming to secure media coverage and establish credibility. Recognizing the need to engage a broader audience, we also conceptualized and produced a series of humorous online videos to showcase Leash’s features in an entertaining and relatable manner.

SOLUTION

Public Relations:
We crafted a comprehensive PR campaign that highlighted Leash’s unique value proposition. The launch press release was distributed through major channels accompanied by targeted press outreach. This resulted in coverage by prominent tech publications and blogs, thereby reaching a wide audience and establishing trust in the product.

Creative Video Campaign:
To complement the PR efforts, we developed a series of short, humorous videos demonstrating everyday scenarios where Leash could prevent unauthorized computer access. These videos were designed to be shareable and to resonate with a tech-savvy audience.

CAMPAIGN RESULTS

• Media Coverage: Achieved placements in over 20 top-tier tech outlets, significantly increasing brand visibility.
• Video Engagement: The video series garnered over 5 million views across platforms, enhancing product awareness.
• Product Downloads: The combined PR and video efforts led to tens of thousands of Leash downloads, exceeding initial projections.

Through a strategic blend of public relations and creative content, Zozimus successfully launched Leash, positioning it as a leading solution in digital security and driving substantial user engagement and adoption.

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