A BOSTON AGENCY WITH GLOBAL REACH
HOSPITALITY
Zozimus is a Boston PR and marketing agency for restaurants, hotels, venues, and events. We’ve launched and promoted Boston names including Big Night Live, the Boston Wine Festival, and Revere Hotel.
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Zozimus Results
“Boston’s hospitality scene is crowded and close-knit, so getting noticed isn’t about being the loudest. It’s about giving local media and influencers a story worth telling, and then giving guests an experience worth talking about.”
hospitality marketing for boston restaurants, hotels & venues
When deciding who to select to market your hospitality brand, it’s important to entrust an agency that has proven time and again they can create results and performance catered to your campaign goals. At Zozimus, our team of industry experts has created successful campaigns and strategies with focuses on Public Relations, social media, press releases, website design, branding, restaurant and hotel openings, media relations, influencer programs, press events, social media, reputation management, and more. Explore our full capabilities list here.
How does Zozimus launch a restaurant, hotel, or venue?
Zozimus takes a four-phase approach to any launch, whether it is a product, a property, or a restaurant.
1. Goals & Audiences
Before any launch, we meet with our clients to better understand their goals and the audiences they are looking to reach. Whether you’re entering a new market or launching a new product, it’s important to identify your main demographic and goals – including financial, customer and brand awareness goals.
2. Pre-Launch Strategy
After you identify your goals and audiences, Zozimus will work to put together a comprehensive, strategic “go to market” plan that includes a pre-launch strategy and seeding with media and influencers that speak to your audience.
Our team will also help with drafting any relevant press materials, including press releases, press kits, executive bios, product descriptions, media alerts and more.
3. Experiential Component
If relevant, we will concept an experiential component that will help make your product or venue stand out. From exclusive, invite-only press events to pop-up campaigns, we are experts at coming up with “out of the box” experiences for your customers.
4. Post Launch Media Outreach
We understand that once a product goes live, our work is not done. Continuing the momentum post-launch is important to creating brand awareness and interest. Tapping into our extensive list of media contacts, the Zozimus team will work to create newsworthy pitch angles that will keep you at the top of your consumers’ minds.
Hospitality Case Studies
Big Night Live
- Public Relations
Boston Wine Festival
- Public Relations
Revere Hotel
- Public Relations
Hospitality Blog Posts
Hospitality Marketing FAQ
Ideally, two to three months before opening. That gives enough time to finalize the brand story, prepare press materials, build relationships with local media and influencers, and schedule preview events. Many outlets plan coverage weeks in advance, so starting late can mean missing the window when an opening is most newsworthy. Larger launches, like a new hotel, often benefit from starting even earlier.
A hospitality PR agency helps restaurants, hotels, venues, and events get noticed and stay top of mind. That includes developing the brand story, writing press materials, pitching media, planning launch and press events, managing influencer partnerships, and keeping coverage going after opening. Many agencies, including Zozimus, also handle social media and broader marketing so the message stays consistent everywhere guests look.
A BOSTON AGENCY WITH GLOBAL REACH
LET'S GET STARTED
BOSTON, MA