A BOSTON AGENCY WITH GLOBAL REACH
MEDICAL DEVICE
Zozimus is a Boston marketing agency that helps medical device companies reach providers, patients, and payers with compliant, data-driven campaigns. Some clients include Hologic, PROCEPT BioRobotics, and Omnipod.
Zozimus Results
“It’s no secret that the medical device industry is a competitive world. Utilizing data created from our Zozimus Predict offering, we can then build predictive models to gain market share for your brand and device.”
medical device marketing for new england healthcare companies
When deciding who to select to market your medical device brand, it’s important to entrust an agency that has proven time and again they can create results and performance catered to your campaign goals. At Zozimus, our team of industry experts has created successful campaigns and strategies with focuses on SEO, paid search, social media, CTV/OTT, brand strategy, logo development, web design, product launch marketing, HCP (healthcare provider) marketing, patient education, reimbursement and payer messaging, sales enablement, and trade show support. Explore our full capabilities list here.
How can medical device brands reach the right providers?
It’s no secret that the medical device industry is a competitive world. With so many companies constantly innovating new devices, it can be tough to differentiate and educate providers and patients about your newest life-changing innovations. Successful geotargeting allows you to deliver your message to target providers and potential patients with increased efficiency over less targeted methods. That means you can focus your marketing efforts on the locations and audience groups that matter most, making your budget go further.
How does Zozimus Predict improve marketing ROI?
Utilizing data created from our data gathering phase, we can then build predictive models. Zozimus Predict™ uses your weekly campaign data to forecast which channels will drive the most leads and revenue, so you know where to spend next.
Each week, we feed new data broken down by channel (e.g. paid search, paid display, organic search, direct to mail marketing, lead gen forms, experiential/event, emails, billboards, networking, etc.) into Zozimus Predict™ which allows us to gauge and deliver monthly trends via dashboards and reporting.
Medical Device Case Studies
Procept
- Paid Media, Search Engine Optimization, Social Media
Hologic
- Creative, Social Media
Omnipod
- Digital Marketing
Medical Device Blog Posts
Medical Device Marketing FAQ
The most effective approach combines several channels, since providers are busy and skeptical of pure sales messaging. Common tactics include targeted digital ads to specific specialties and locations, educational content backed by clinical data, presence at medical conferences, key opinion leader (KOL) partnerships, and tools that support the sales team’s conversations. The goal is to give providers credible, useful information that helps them decide whether a device is right for their patients. At Zozimus, we often pair provider outreach with patient education, as we did for PROCEPT BioRobotics, where the strategy aimed to reach potential patients and their partners while also engaging urologists and thought leaders in men’s health.
It varies by company, but a single MLR (medical, legal, and regulatory) review cycle can take anywhere from a few days to several weeks, and most content goes through more than one round of edits. New claims, clinical data, and patient-facing materials usually take the longest. The best way to avoid delays is to plan for review from the start: build review time into the calendar, submit content in batches, and write with compliance in mind so fewer revisions are needed. Zozimus builds MLR timelines into every medical device content plan so campaigns launch on schedule.
A BOSTON AGENCY WITH GLOBAL REACH
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