A BOSTON AGENCY WITH GLOBAL REACH
OFFERING BOSTON-BASED DIGITAL MARKETING EXPERTISE
DIGITAL MARKETING
Zozimus is a Boston digital marketing agency founded in 2004, working with clients across medical device, higher education, hospitality, CPG, and more. Digital marketing services include SEO, GEO, AEO, PPC, social media, media planning, CTV, OOH, and analytics
“We don’t bid on a single keyword until we know who your best customers are and what they’re worth.”
Paid Search and PPC Marketing in Boston
Zozimus manages paid search campaigns on Google Ads and Microsoft Ads for B2B and B2C companies that need qualified leads, not just clicks. We have run PPC for Boston and national clients for almost 20 years.
Every campaign follows the same four-step process:
- Identify your most valuable customers. We start with your sales and CRM data to find who actually converts and what they are worth.
- Build the audience profile. We layer in demographic, psychographic, and media consumption data for those customers.
- Model who looks like them. Our analysts build predictive models that score prospects by likelihood to convert.
- Target and optimize. We use those models to set keyword, bid, and audience strategy, then adjust weekly against cost per lead and return on ad spend.
PPC reporting runs through the same dashboards as every other channel, so you see paid search results next to SEO, social, and media spend.
“Knowing who your audience is isn’t enough. You have to know where they are and how to talk to them there.”
Social Media Marketing in Boston
Zozimus plans, creates, and manages organic and paid social media for brands on LinkedIn, Instagram, Facebook, TikTok, YouTube, and X. Our social team works with regulated industries, including medical device and financial services, where every post has to clear compliance before it goes live.
Our approach has three parts:
- Strategy. We define which platforms matter for your audience, what each one is for, and how success will be measured before any content is made.
- Segmentation. We build content for specific audience segments rather than one feed for everyone. A clinician, a patient, and a hospital administrator get different posts.
- Optimization. We report on reach, engagement, and conversions every [week/month] and shift budget and formats toward what is working.
We also run paid boosts and promoted posts, so organic and paid social are planned together rather than by separate teams.
“Being found now means ranking on Google and being cited by ChatGPT. We optimize for both.”
Search Engine Optimization in Boston
Zozimus provides technical SEO, on-page optimization, content strategy, and link building for companies that need to be found when customers are already searching. Since 2004, we have extended that work to cover AI search as well: generative engine optimization (GEO) for ChatGPT, Perplexity, and Google AI Mode, and answer engine optimization (AEO) for featured snippets and voice assistants.
An SEO engagement typically includes:
- Technical audit. Site speed, crawlability, indexing, structured data, and mobile performance.
- Keyword and intent research. What your customers search for at each stage, and which queries are worth winning.
- On-page and content work. Page structure, headings, internal links, and new content built around the queries that drive revenue.
- Authority building. Earned links and mentions from relevant publications and directories.
- Reporting. Rankings, organic traffic, and organic leads tracked monthly in the same dashboard as your other channels.
+Learn more about Zozimus’s Search Engine Optimization Services
“Analytics isn’t an add-on. Every channel reports into one dashboard from day one.”
Marketing Data and Analytics
Zozimus builds marketing analytics for companies that run campaigns across several channels and need one view of what is working. Our team of data scientists and analysts connects data from ad platforms, web analytics, CRM, and sales systems into custom dashboards that report performance in real time.
What the analytics team delivers:
- Data integration. Google Analytics 4, Google Ads, Meta, LinkedIn, HubSpot, and Salesforce pulled into one reporting layer.
- Attribution and modeling. Regression and predictive models that show which channels and campaigns drive revenue, not just last-click conversions.
- Custom dashboards. Built for each client’s goals and reviewed monthly with the account team.
- Zozimus Predict. Zozimus Predict is a precision-focused predictive model that accurately forecasts key performance indicators, revenue trends, and campaign performance dynamics across time.
Every Zozimus digital marketing engagement includes analytics. It is not a separate service you add on.
“The mix model doesn’t care which platform is easiest to report on. It only cares what moved sales.”
Media Planning and Marketing Mix Modeling
Zozimus plans and buys media across digital, connected TV, out-of-home, and traditional channels, using a proprietary marketing mix model to decide where each dollar goes.
How it works:
- Load your history. When a new client starts, we pull data of past spend and sales into the Zozimus Marketing Mix Model.
- Measure each channel’s impact. The model estimates how much each campaign and channel moved sales over that period, controlling for seasonality and outside factors.
- Forecast the next plan. We test budget scenarios in the model to project the likely return of shifting spend between channels before committing.
- Buy and adjust. The paid media team places the buys, then re-runs the model as results come in.
Because the model is platform-agnostic, it treats search, social, CTV, and OOH the same way, so recommendations are based on return, not on which platform is easiest to report on.
+Learn more about media mix modeling and out approach to media planning.
Case Studies
Triumph Modular
- Paid Media
Toast
- Social Media, Strategy
Bryant University
- Creative, Digital Marketing
Boston Digital Marketing Agency FAQ
SEO (search engine optimization) gets your site ranked in Google and Bing results. GEO (generative engine optimization) gets your brand cited inside AI-generated answers from ChatGPT, Perplexity, Gemini, and Google AI Mode. AEO (answer engine optimization) targets featured snippets, People Also Ask boxes, and voice assistants. Zozimus offers all three, and most clients need some mix of them because buyers now search in all of these places.
Zozimus reports on business outcomes, not just marketing metrics. We connect ad platforms, web analytics, and your CRM or sales data into a single dashboard, then use attribution and marketing mix modeling to show which channels drove leads and revenue. Clients see their dashboard monthly and review it with the account team on a set schedule.
Three things. Zozimus is independent, not part of a holding company, so senior people stay on your account. Every channel we run reports into one analytics layer, so there is no debate about which team’s numbers are right. And we have been doing GEO and AEO since 2024, earlier than most agencies.
A BOSTON AGENCY WITH GLOBAL REACH
LET'S GET STARTED
BOSTON, MA