Bob’s Discount Furniture

Challenge

Our agency  worked with Bob’s Discount Furniture to develop and execute a cohesive year-long public relations program to promote the company and position it as the leading furniture retailer dedicated to untouchable values.

The team’s major focus was on outreach initiatives, new store openings, and corporate news.

Solution

Outreach Initiatives 

Zozimus coordinated with Bob’s Outreach team to plan and execute 19 philanthropic initiatives and events. The Zozimus team worked with charitable partners to draft press materials, including press releases and media advisories, as well as provide on-site staffing at select events. Due to strong pitching efforts and media relationships, the team secured 77 pieces of coverage that reached 42,091,392 consumers.

New Store Openings

Zozimus coordinated with the Bob’s new store team to promote the grand openings of 20 new stores. The team worked closely with the Bob’s team to draft all press materials, including press releases and media advisories, and internal run of shows. As a result of proactive media outreach, the team secured 78 pieces of coverage reaching 39,498,879 consumers in 8 target markets.

Corporate News

Our team coordinated with the Bob’s to amplify and increase awareness of the company through pitching corporate news. By collaborating with the Bob’s internal team, we helped develop, strategize and conduct media outreach. Our efforts successfully secured 39 pieces of coverage reaching 25,565,872 consumers.

Campaign Results

Over the course of the year, our team successfully secured 194 pieces of coverage that garnered 107,156,143 impressions across 11 key markets; CA, CT, IL, MA, MI, NJ, NV, NY, OH, PA, and RI.