WE’RE A DIGITAL MARKETING + ADVERTISING & PR AGENCY

Data & Analytics

Data modeling, reporting, predictive analytics and data insights are at the epicenter of every digital marketing campaign that we run. We aggregate data from multiple sources to develop a holistic view of marketing performance across all channels. Using cutting edge data modeling and statistical techniques, our team of data scientists and analysts develop actionable insights that align with business objectives and improve marketing performance.

All of this is packaged into custom built dashboards and reports to give you real-time performance numbers, future forecasting, and meaningful insights on which to grow the business.

Let our experts analyze your data.

OUR APPROACH TO ANALYTICS

At Zozimus, we believe that the five components of a successful analytics engagement includes:

  • Data Gathering
  • Data Modeling
  • Predictive Analytics (Zozimus Predict)
  • Data Insights
  • Data Reporting

DATA GATHERING

Over the last almost two decades, we have developed a four-step process for driving measurable results for clients via PPC marketing.

  • Our process begins with understanding your most valued customers
  • We collect demographic and psychographic data and media consumption habits
  • Use cutting-edge data science to build predictive models
  • Use these models to hyper-target your most valuable prospects via search engine marketing.

DATA MODELING

Using multiple sources of data, combined with cutting-edge data science, we build an ideal customer model that highlights areas of opportunity (e.g identify areas with higher probability of brand awareness and sales conversions or advertising efficiency).

These models will take full advantage of your past media placement data and will ensure each ad in your campaigns delivers the strongest possible return and engages your audiences through the right channels, with the right message and at the right moments.

ZOZIMUS PREDICT

We use predictive analytics within our marketing campaign because it provides our clients with a competitive advantage.

Utilizing data created from our data gathering phase, we can then build predictive models. Zozimus Predict is a predictive model, focused on predicting key performance indicators (KPI’s), revenue, and campaign performance over time.

Each week, we feed new data broken down by channel (e.g. paid search, paid display, organic search, direct to mail marketing, lead gen forms, experiential/event, emails, billboards, networking, etc.) into Zozimus Predict which allows us to gauge and deliver monthly trends via dashboards and reporting.

“We can develop dashboards so that everyone on your team can see how well each campaign is reporting.”

DATA INSIGHTS

The five main areas that the Zozimus Data Analyst teams focus their attention on includes:

  • Budget allocation/channel mix
  • Audience and messaging optimization
  • Performance forecasting & benchmarking
  • Threat detection & mitigation, competitive analysis
  • Growth and expansion

DATA REPORTING

We offer full integration of your advertising and analytics platforms, CRM and all other management tools/platforms into one custom built dashboard. Does your executive team need a different dashboard than your marketing team? We can develop dashboards so that everyone on your team can see how well each campaign is reporting.

ZOZIMUS DATA ANALYTICS SERVICES INCLUDE:

  • Data Gathering
  • Data Modeling
  • Predictive Analytics (Zozimus Predict)
  • Digital Analytics Audit
  • Digital Analytics Implementation
  • Tag Management
  • Data Visualization
  • Data Analysis and Insights

 

+Learn more about Zozimus Strategy, Creative, and Public Relations.

Case Studies

Avidia Bank
First Check
Bryant University

WE CAN ACHIEVE
GREAT RESULTS TOGETHER

At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.

LET’S CONNECT

(617) 259-1605

info@zozimus.com

BOSTON, MARS