Digital Marketing

Search Engine Marketing Specialist

Zozimus, one of New England’s hottest full-service agencies, is looking for a Search Engine Marketing Specialist to join our award-winning Performance Marketing team. Reporting to the Vice President of Paid Media, this position acts as the leader on individual client accounts, ensuring clients are achieving and exceeding performance goals and holding vendors, partners, reports, etc. accountable to achieving client results.

The ideal candidate will have strong analytical skills and a deep understanding of Search Marketing (SEO and PPC). You will implement innovative paid and organic strategies for clients, establish and update best practices and own day to day management of client accounts.

ESSENTIAL JOB FUNCTIONS:

Developing organic and paid strategies and media plans to achieve client goals
Managing ongoing optimization efforts, including supervising daily management of IOs and campaign budgets, on-site conversion actions, bid management and keyword strategies
Perform ongoing keyword research and discovery, expansion and optimization
Research and implement search engine optimization recommendations on the website
Overseeing tracking and reporting on campaign results and performing ad hoc data analysis

YOU ARE GOOGLE ADWORDS AND GOOGLE ANALYTICS CERTIFIED AND POSSESS:

Experience with digital ad accounts such as AdWords, Bing Ads or Facebook
AdWords and Bing Editor experience
Google Tag Manager experience
Experience with Paid Search Platforms like Marin, Kenshoo, DS3
Experience with SEO Tools like SEMrush, AHrefs, SpyFu
Working knowledge of display networks and programmatic advertising
Intermediate understanding of HTML, CSS and JavaScript

PREFERRED EDUCATION, EXPERIENCE, AND SKILLS:

Mastery of paid search, organic search, paid social and programmatic display
Comfort with quantitative and qualitative analysis
Strong written and verbal communication skills
Comfort with a dynamic environment
A growth mindset and the ability to self-motivate and self-educate
A desire to pioneer new techniques and bring ideas to the team

PREFERRED QUALIFICATIONS

Deep knowledge of performance media practices, particularly paid search and/or paid social
Certification in search marketing applications, tools, web analytics and management software
Ability to identify trends and determine key findings through data analysis
Strong reporting and analysis skills
Proficient in Excel and Google Sheets
Superb communication, analytical, organizational skills
3+ years of paid search, paid social, or organic SEO experience