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SEARCH ENGINE MARKETING SPECIALIST

Zozimus, one of New England’s hottest full-service agencies, is looking for a Search Engine Marketing Specialist to join our award-winning Performance Marketing team. Reporting to the Vice President of Paid Media, this position acts as the leader on individual client accounts, ensuring clients are achieving and exceeding performance goals and holding vendors, partners, reports, etc. accountable to achieving client results.

The ideal candidate will have strong analytical skills and a deep understanding of Search Marketing (SEO and PPC). You will implement innovative paid and organic strategies for clients, establish and update best practices and own day to day management of client accounts.

ESSENTIAL JOB FUNCTIONS:

  • Developing organic and paid strategies and media plans to achieve client goals
  • Managing ongoing optimization efforts, including supervising daily management of IOs and campaign budgets, on-site conversion actions, bid management and keyword strategies
  • Perform ongoing keyword research and discovery, expansion and optimization
  • Research and implement search engine optimization recommendations on the website
  • Overseeing tracking and reporting on campaign results and performing ad hoc data analysis

YOU ARE GOOGLE ADWORDS AND GOOGLE ANALYTICS CERTIFIED AND POSSESS:

  • Experience with digital ad accounts such as AdWords, Bing Ads or Facebook
  • AdWords and Bing Editor experience
  • Google Tag Manager experience
  • Experience with Paid Search Platforms like Marin, Kenshoo, DS3
  • Experience with SEO Tools like SEMrush, AHrefs, SpyFu
  • Working knowledge of display networks and programmatic advertising
  • Intermediate understanding of HTML, CSS and JavaScript

PREFERRED EDUCATION, EXPERIENCE, AND SKILLS

    • Mastery of paid search, organic search, paid social and programmatic display
    • Comfort with quantitative and qualitative analysis
    • Strong written and verbal communication skills
    • Comfort with a dynamic environment
    • A growth mindset and the ability to self-motivate and self-educate
    • A desire to pioneer new techniques and bring ideas to the team

    Preferred Qualifications

    • Deep knowledge of performance media practices, particularly paid search and/or paid social
    • Certification in search marketing applications, tools, web analytics and management software
    • Ability to identify trends and determine key findings through data analysis
    • Strong reporting and analysis skills
    • Proficient in Excel and Google Sheets
    • Superb communication, analytical, organizational skills
    • 3+ years of paid search, paid social, or organic SEO experience

Intertested in this job?

To apply send your cover letter and resume with the subject "Search Engine Marketing Specialist" to Stacy Walsh at swalsh@zozimus.com