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Showing Empathy During the Coronavirus Pandemic

Should my brand be on social media right now? Is it appropriate for our brand to be actively tweeting, snapping and sharing content on social media while the world is amid a global pandemic? These questions are being asked by marketing teams across the globe. Now is the time when a well thought out social

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When Ads Cross the Line and the Impact on PR

In the past few years, mass advertising has definitely taken an edgier turn. In an effort to break through advertising noise, many companies have rolled out controversial campaigns that have garnered media attention, but have also raised a few eyebrows. As PepsiCo, Ford, and General Motors recently demonstrated, it is possible to push the envelope

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Tips for a Successful Tablet Marketing Strategy

This past Christmas, my parents surprised me with an iPad2. Being the ever-diligent Communications student, I decided to do a little research on the marketing approaches that can be useful when developing a tablet app for your company or product. According to an article by TechCrunch, there will be an estimated 90 million tablet users in the U.S

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