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TV Is Amazing For Branding. There are few branding opportunities like TV: a family gathered about the living room, watching their favorite show, attention focused on the screen. A commercial break comes on and you deliver the perfect brand message in all its audio visual glory to your rapt audience. OK, maybe between second screening,
Learn MoreIn the past few years, mass advertising has definitely taken an edgier turn. In an effort to break through advertising noise, many companies have rolled out controversial campaigns that have garnered media attention, but have also raised a few eyebrows. As PepsiCo, Ford, and General Motors recently demonstrated, it is possible to push the envelope
Learn MoreThis past Christmas, my parents surprised me with an iPad2. Being the ever-diligent Communications student, I decided to do a little research on the marketing approaches that can be useful when developing a tablet app for your company or product. According to an article by TechCrunch, there will be an estimated 90 million tablet users in the U.S
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