Brand Campaign / Experiential

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The landscape of digital marketing is always evolving, but our team at Zozimus are leading industry experts in their fields. We’re sharing the latest and greatest updates to contribute to the ever-evolving marketplace and creating added value where we can. Let’s dive in!

Marketing Brand Awareness: Direct vs Programmatic Media Buying

September 14, 2022

A high-performing paid search marketing strategy is essential for a strong, successful, integrated marketing campaign. At Zozimus, we believe that every media buying campaign should

The Importance of Branding in Digital Marketing

August 10, 2022

In our latest installment in our ‘Summer of Zoz’ blog series, Senior VP Director of Strategy and Planning, Jake Gerber, provides insights into branding in