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It’s easy to think of paid search campaigns as a passive way to capture low hanging fruit—if someone happens to search for something relevant to your keywords, you can serve them a helpful ad. However, the ways in which external factors influence consumers are constantly changing. Marketing campaigns do not exist in a vacuum, so
Learn MoreAs I was starting to work on my 2020 digital marketing predictions, I decided to take a look at how accurate the 2019 predictions were from industry leaders. The result was frankly disappointing. Predictions from Google Multi-channel will grow into omni-channel The importance of the mobile experience Voice services will boom Breakthrough chatbots Personalization through data-driven
Learn MoreScrolling through twitter, it seems as though every business account is talking about artificial intelligence (AI). But what is it, and why are so many companies adapting it into their business models? Well, it all started in the 1950s, when scientists stumbled upon the idea of artificial intelligence in evaluating the ways humans think. One
Learn MoreWhat Is The GDPR? The GDPR is a European privacy regulation to give people control over the collection and use of their personal data, like phone number, address, email, and phone GPS location. Corporations that fail to comply with GDPR risk a fine of 4% or 20 million Euro (whichever is higher). GDPR seeks to allow
Learn MoreSOCIAL MEDIA Instagram debuted “New Ways to Share and Connect on Instagram.” Sharing to stories, the camera effects platform, video chat and the re-organized explore page are all new features of the app, which were incorporated to make usage more efficient. Explore these new additions here. Instagram has vowed not to tolerate bullying-related comments. Click to learn how Instagram
Learn MoreWeekly Round-Up: Our take on the hottest stories, latest tools, and other things you may have missed on the Interwebs Top Story: Bitcoin – Currency of the Future? As young entrepreneurs, we’re no strangers to the digital space. But how would you feel about paying for everything with digital currency? Nope, we’re not talking about
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