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The Five Metrics We Use To Measure Our SEO

Should Rankings Be Your Main KPI for Search Engine Optimization? I recently came across the HubSpot 2021 State of Marketing report and I was surprised to find that so many companies are still using keyword rankings as the main measure of SEO success. Here at Zozimus, we don’t consider keyword rankings a top Key Performance

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Four 2019 Digital Marketing Predictions The Experts Got Wrong

As I was starting to work on my 2020 digital marketing predictions, I decided to take a look at how accurate the 2019 predictions were from industry leaders. The result was frankly disappointing. Predictions from Google Multi-channel will grow into omni-channel The importance of the mobile experience Voice services will boom Breakthrough chatbots Personalization through data-driven

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Artificial Intelligence: What is it and how can it help?

Scrolling through twitter, it seems as though every business account is talking about artificial intelligence (AI). But what is it, and why are so many companies adapting it into their business models? Well, it all started in the 1950s, when scientists stumbled upon the idea of artificial intelligence in evaluating the ways humans think. One

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The GDPR and Google Analytics: What You Need To Know

What Is The GDPR? The GDPR is a European privacy regulation to give people control over the collection and use of their personal data, like phone number, address, email, and phone GPS location. Corporations that fail to comply with GDPR risk a fine of 4% or 20 million Euro (whichever is higher). GDPR seeks to allow

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Digital Trends Wrap-Up: May 2018

SOCIAL MEDIA Instagram debuted “New Ways to Share and Connect on Instagram.” Sharing to stories, the camera effects platform, video chat and the re-organized explore page are all new features of the app, which were incorporated to make usage more efficient. Explore these new additions here. Instagram has vowed not to tolerate bullying-related comments. Click to learn how Instagram

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Bitcoins, Facebook Emoticons, Honey, and the Boston Marathon

Weekly Round-Up: Our take on the hottest stories, latest tools, and other things you may have missed on the Interwebs Top Story: Bitcoin – Currency of the Future? As young entrepreneurs, we’re no strangers to the digital space. But how would you feel about paying for everything with digital currency? Nope, we’re not talking about

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