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Should Rankings Be Your Main KPI for Search Engine Optimization? I recently came across the HubSpot 2021 State of Marketing report and I was surprised to find that so many companies are still using keyword rankings as the main measure of SEO success. Here at Zozimus, we don’t consider keyword rankings a top Key Performance
Learn MoreGoogle recently launched a new feature as part of Google Maps called “Questions & Answers” which allows users to ask relevant questions, and businesses to respond directly to those questions. These Q&A’s appear directly in the knowledge graph on branded search terms. While this feature can only be managed through Android devices (as of September 2017),
Learn MoreInterns turned employees from left to right: Grace Galloway, Matilda Ivarsson, Max Silver, Hilary Bokoff & Alex Molina. Graduating from college is a huge milestone and celebration that thousands of students, like myself, experienced just a short couple of months ago in May. But, there was a quick shift from celebrating my diploma to receiving
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