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Follow Search Trends For Marketing Success

It’s easy to think of paid search campaigns as a passive way to capture low hanging fruit—if someone happens to search for something relevant to your keywords, you can serve them a helpful ad. However, the ways in which external factors influence consumers are constantly changing. Marketing campaigns do not exist in a vacuum, so

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Google “Questions and Answers” for Local Business Now Available for Android

Google recently launched a new feature as part of Google Maps called “Questions & Answers” which allows users to ask relevant questions, and businesses to respond directly to those questions. These Q&A’s appear directly in the knowledge graph on branded search terms. While this feature can only be managed through Android devices (as of September 2017),

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From Intern to Employee

Interns turned employees from left to right: Grace Galloway, Matilda Ivarsson, Max Silver, Hilary Bokoff & Alex Molina. Graduating from college is a huge milestone and celebration that thousands of students, like myself, experienced just a short couple of months ago in May. But, there was a quick shift from celebrating my diploma to receiving

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