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It’s easy to think of paid search campaigns as a passive way to capture low hanging fruit—if someone happens to search for something relevant to your keywords, you can serve them a helpful ad. However, the ways in which external factors influence consumers are constantly changing. Marketing campaigns do not exist in a vacuum, so
Learn MoreGoogle recently launched a new feature as part of Google Maps called “Questions & Answers” which allows users to ask relevant questions, and businesses to respond directly to those questions. These Q&A’s appear directly in the knowledge graph on branded search terms. While this feature can only be managed through Android devices (as of September 2017),
Learn MoreInterns turned employees from left to right: Grace Galloway, Matilda Ivarsson, Max Silver, Hilary Bokoff & Alex Molina. Graduating from college is a huge milestone and celebration that thousands of students, like myself, experienced just a short couple of months ago in May. But, there was a quick shift from celebrating my diploma to receiving
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