Search is changing. For years, Search Engine Optimization (SEO) has been the cornerstone of digital marketing strategies, helping brands rank high in search results and
Ever wondered why some businesses pop up first on Google when you search locally? For small business owners, mastering Local SEO is the key to
Here at Zozimus, we constantly strive to stay ahead of the curve in the digital landscape. But what happens when the very foundation of search
The search engine landscape is about to experience a seismic shift with the introduction of ChatGPT. Microsoft’s announcement that it will be integrating this technology
In our next installment in our ‘Zoz in the Spotlight’ blog series, EVP Digital Marketing & Analytics, David Wilson, provides a background and analysis of
In our next installment in our ‘Summer of Zoz’ blog series, Executive VP of Digital Marketing and Analytics, David Wilson provides insights into the new
Should Rankings Be Your Main KPI for Search Engine Optimization? I recently came across the HubSpot 2021 State of Marketing report and I was surprised to find that
In a perfect world, you would mix and match hundreds of ad headlines and descriptions, until you finally come up with the perfect combination. A
It’s easy to think of paid search campaigns as a passive way to capture low hanging fruit—if someone happens to search for something relevant to
As technology advances and user needs and behaviors change, it’s critical to keep up with those changes by refreshing, and in many cases, redesigning your
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