Rebranding: When and How Should You Rebrand?
September 3, 2024
“Should we rebrand?” This is one of the most exciting questions and opportunities for marketers at brands and agencies. One that can drive corporate and
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The landscape of digital marketing is always evolving, but our team at Zozimus are leading industry experts in their fields. We’re sharing the latest and greatest updates to contribute to the ever-evolving marketplace and creating added value where we can. Let’s dive in!
The Power of Geotargeting for Medical Device Companies
November 2, 2022
It’s no secret that the medical device industry is a competitive world. With so many companies constantly innovating new devices, it can be tough to
Should You Cut or Stop Marketing and Advertising in Times of Economic Tightness?
October 27, 2022
Our strategy department provides insights into the changing landscape for marketing and advertising in times of economic tightness. With a focus on strategy and adapting
5 Marketing Strategies to Combat Economic Downturn
October 18, 2022
In an ever-evolving economic climate, it can be challenging to prioritize strategies for marketing your business and/or services. Senior Partner Tom Lee provides the top
Marketing Brand Awareness: Direct vs Programmatic Media Buying
September 14, 2022
A high-performing paid search marketing strategy is essential for a strong, successful, integrated marketing campaign. At Zozimus, we believe that every media buying campaign should
Department Spotlight: Strategy
September 7, 2022
In our first installment in our ‘Zoz in the Spotlight’ blog series, Senior VP Director of Strategy and Planning, Jake Gerber, provides a background and
The Importance of Branding in Digital Marketing
August 10, 2022
In our latest installment in our ‘Summer of Zoz’ blog series, Senior VP Director of Strategy and Planning, Jake Gerber, provides insights into branding in
Dark Social: What is it?
July 28, 2022
In our next installment in our ‘Summer of Zoz’ blog series, Executive VP of Digital Marketing and Analytics, David Wilson provides insights on dark social
Five Tactics to Drive More Revenue via Social Media
July 18, 2022
In our next installment in our ‘Summer of Zoz’ blog series, Executive VP of Digital Marketing and Analytics, David Wilson provides insights into marketing strategies
SEO Marketing Strategies for Higher Education
July 6, 2022
In our next installment in our ‘Summer of Zoz’ blog series, Executive VP of Digital Marketing and Analytics, David Wilson provides insights into the new
