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The Five Metrics We Use To Measure Our SEO

Should Rankings Be Your Main KPI for Search Engine Optimization? I recently came across the HubSpot 2021 State of Marketing report and I was surprised to find that so many companies are still using keyword rankings as the main measure of SEO success. Here at Zozimus, we don’t consider keyword rankings a top Key Performance

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Quarantine-Pandemic Deficiency Effect

Why consumer spending has uniquely shifted during the COVID-19 pandemic. “There are decades where nothing happens; and there are weeks where decades happen.” ― Vladimir Ilyich Lenin COVID-19 has radically altered life for people around the world. It has also radically altered the trajectories of businesses everywhere. Some companies are fighting to survive. Some are

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How the Coronavirus is Impacting Consumer Purchasing Decisions and Creating a Massive Opportunity for Brands

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it

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