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This Is The Year To Move Your Traditional TV Advertising Dollars To Connected TV

TV Is Amazing For Branding. There are few branding opportunities like TV: a family gathered about the living room, watching their favorite show, attention focused on the screen. A commercial break comes on and you deliver the perfect brand message in all its audio visual glory to your rapt audience. OK, maybe between second screening,

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Quarantine-Pandemic Deficiency Effect

Why consumer spending has uniquely shifted during the COVID-19 pandemic. “There are decades where nothing happens; and there are weeks where decades happen.” ― Vladimir Ilyich Lenin COVID-19 has radically altered life for people around the world. It has also radically altered the trajectories of businesses everywhere. Some companies are fighting to survive. Some are

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How the Coronavirus is Impacting Consumer Purchasing Decisions and Creating a Massive Opportunity for Brands

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it

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