WE’RE A DIGITAL MARKETING + ADVERTISING & PR AGENCY
CONSUMER INSIGHTS, RESEARCH, SEGMENTATION & TARGETING
Selling to people often requires resonating with groups. The correct research and analysis will ensure your products and supporting marketing tap into your customer’s individual and collective consciousness.
At its core strategy reflects people, both individuals and groups. From end users, to investors, to boards, to employees, to influencers and other groups, a great strategy identifies which human needs and desires will help your business achieve success. How do people think and behave, and why? Which types of people are important to achieve business growth, and which are not? What cultural, societal, categorical and technological forces are shaping their actions, views and expectations? How can past and current purchase behaviors project into future consumption? Who should be purchasing your services, and what barriers must be removed? What messages and experiences will win in both subconscious and conscious thought and activities?
These are some of the critical questions we work to objectively answer for any type of assignment, from business planning, to product extensions and/or culling, to advertising and marketing initiatives.
We take strategy seriously.
“we will collaborate with you to ensure we understand your market and can identify the correct group(s) for growth.”
Qualitative and Quantitative Research
Often pitted against one another, but best used together, qualitative and quantitative research are must-haves, not options. The scope, timing and budgets for each can vary widely, so Zozimus works hard to ensure both types of data are incorporated and the methodology sound for a given partner. Our 3-2-1 data approach to ensure accurate and objective research is gathered and synthesized. This process is fluid and is adapted to the needs of each client.
- 3rd party data: We begin by building a foundation from existing research and other publicly available data.
- 2nd party data: Upon review of available 3rd party data, we add to our knowledge base and begin filling gaps by investigating audience sentiment via stakeholder interviews. This ensures we understand the dynamics of an organization, as well as perceptions about the opportunity at hand. Qualitative discussions are often best for his type of data, but employee and stakeholder surveys can also be leveraged.
- 1st party data: When needed, we finalize our knowledge base and fill in remaining gaps by understanding how and why consumers (i.e., all target audiences) engage with your organization and your brand. Based on previously data gathered and the needs of an organization we can determine if qualitative or quantitative data is most appropriate, and which methodology is best, from one-one-one zoom interviews, to ethnographies, to focus groups, to shop alongs, to quick online surveys, to larger surveys with robust data science.
Throughout this 3-2-1 process we will collaborate with you to ensure we understand your market and can identify the correct group(s) for growth.
“The goal is to craft a position in the market that reflects your business and establishes differentiation from competitive offerings.”
Segmentation & Targeting
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.