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Media Planning

The Zozimus Marketing Mix Model allows us to look at how much each of your campaigns has historically impacted your sales over a given period and calculate the likely impact of future campaigns on any given channel.

Let our talented planners ignite
your media planning.

OUR APPROACH TO MEDIA PLANNING

When the Zozimus paid media team starts working with a new client, the first thing we do is pull your historical marketing data into our mix modelling platform. The Zozimus Marketing Mix Model allows us to develop platform-agnostic synergies across channels that provides the optimum ROI for our clients.

WHAT IS MEDIA MIX MODELING?

Media Mix Modeling (MMM) uses statistical modeling to find correlations between marketing investments and conversions (leads, sales, revenue generated).
Or to put it another way, MMM looks at how much each of your marketing campaigns has historically impacted your sales over a given period. We then use that data to predict the media mix on overall success and deliver the optimal omnichannel campaign for your budget and goals.
The Zozimus Marketing Mix Model is dynamic and uses advanced AI analytics so that we can make regular adjustments to channel spend based upon real-time data.

OUR APPROACH TO MEDIA PLANNING

At Zozimus, we believe that media planning using the Zozimus Marketing Mix Model gives our clients a competitive advantage in the marketplace.

Our media planning focuses on three key areas:

  • Channel planning
  • Budget allocation
  • Audience targeting

“Zozimus Media Mix Model determines the most effective channel mix and resource allocation to reach our clients defined goals.”

CHANNEL PLANNING

Using historical data, the Zozimus Media Mix Model determines the most effective channel mix and resource allocation to reach our clients defined goals. While channels can be both traditional media and digital, a typical customer engagement includes:

  • Paid Search
  • Paid Social
  • SEO
  • Organic Social
  • Programmatic Media
  • Geofencing and Geotargeting
  • ConnectedTV
  • OOH
  • Radio

BUDGET ALLOCATION

Our goal is to determine the optimum budget and resources that are needed to achieve our client’s goal. Those goals could include:

  • High/mid/low funnel mix
  • Awareness vs direct response
  • Optimal reach and frequency

AUDIENCE TARGETING

Combining demographic and psychographic data with media consumption habits allows us to determine the most effective targeting and segmentation strategy to meet our client’s goals. Our audience targeting includes:

  • AI-driven consumer journey data to target your audience from prospecting to purchase
  • 10,000+ data points on consumers
  • Addressable targeting allows us to activate against broad audience segments, micropersonas, or individuals
  • Utilize your 1st party data

 

+Learn more about Zozimus Strategy, Creative, and Public Relations.

Case Studies

Bay Path University
Toast
Procept

WE CAN ACHIEVE
GREAT RESULTS TOGETHER

At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.

LET’S CONNECT

(617) 259-1605

info@zozimus.com

BOSTON, MARS