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Social Activation: Why Your Brand Needs to Aim Beyond ‘Likes’ So you’ve succeeded in cultivating a large social media following –

5 Songs to Get You in the PR Groove Working at a public relations firm can often be hectic. From working on

Real-Time Marketing During the Government Shutdown Certain brands have been known to capitalize on timely situations, whether good or bad, in

In the past few years, mass advertising has definitely taken an edgier turn. In an effort to break through advertising

Emma Watson for #HeforShe: The Power of Celebrity and Social Media for Justice This past weekend, British actress and U.N. Women Goodwill

Bitcoins, Facebook Emoticons, Honey, and the Boston Marathon Weekly Round-Up: Our take on the hottest stories, latest tools, and other things

Mirror, Mirror vs. Snow White and the Huntsman: Through a Media Relations Lens The trend in the film industry over the

Tips for a Successful Tablet Marketing Strategy This past Christmas, my parents surprised me with an iPad2. Being the ever-diligent Communications

Companies worldwide have finally realized that the Middle Eastern market and Arabic speaking consumers are an under serviced demographic. As