How To Create a Generational Content Strategy in 2024
December 3, 2024
GoToMeeting
CHALLENGE
LogMeIn consolidated its suite of products and services into one offering called GoTo and needed help launching its new brand at one of the tech industry’s largest annual conferences.
STRATEGY
We showcased the benefit of GoTo’s products and services out of strictly office settings to demonstrate that the modern workplace can be virtually anywhere. Including paradise.
CREATIVE
We redefined the acronym “WFH” used in interoffice email across America to stand for “Work From Hawaii” instead. The campaign was launched at the event and across GoTo’s social feeds. We hosted an invite-only luau and held a sweeps for event attendees as well as social followers to win a trip for two to Hawaii.
- Date:
- Category Brand Campaign / Experiential
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS