Campaign Overview
Led by health influencer and spin instructor, Candice Peak, we held an exclusive spin class for select influencers and their guests at The Handle Bar in Boston. We sponsored Washington D.C.’s top road race, the Cherry Blossom Ten Mile Run.
And in Pittsburgh, we had food and nutrition expert Heather Mangieri serve as a Hood spokesperson on a popular TV program called “Take Five.” All activations featured things like product bars, photo booths, take-home samples, brand messaging and more.
10M
impressions
101
media placements
