Email Marketing Best Practices
November 12, 2024
MassBio
CHALLENGE
With BIO International bringing its annual convention to Boston, Massachusetts, in 2018, MassBio needed to put the capabilities and successes of its member companies on display for the world’s industry experts to see.
CREATIVE
Massachusetts is the global epicenter of life-science discoveries. As such, we developed branding and an overall identity for the event: Massachusetts, the State of Possible. This branding included everything from the logo, visual identity and tone of voice to the environmental design, event collateral and OOH awareness executions. Our environmental design eschewed traditional industry approaches, which have typically relied on rows of booths. Instead, our design utilized a main stage as a vehicle for showcasing scheduled performances and talks by individuals and organizations.
- Date:
- Category Creative
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS