Northern Bank

CHALLENGE

Separate ourselves from a crowded field of community banks to increase deposit accounts.

STRATEGY

Money isn’t the end goal. It enables something more personal.

CREATIVE

Inspired by the north-facing arrow in Northern Bank’s logo, we created a brand platform of “Stay True.” It’s an inspiring brand ethos that encourages people to focus on what matters most to them. When paired with beautiful imagery outside the category expectations, we established a memorable, provocative brand that’s committed to our customers’ individual goals. Rather than just their bank accounts.

Date: May 6, 2022
Category Creative

WE CAN ACHIEVE
GREAT RESULTS TOGETHER

At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.