Oliver Thomas
CHALLENGE
Launch a fashion/handbag brand in a crowded marketplace filled with high ad-spending competitors.
STRATEGY
Consumers would relate to authenticity and copy-driven humor in a category that takes itself seriously and messages itself with over-glamourized lifestyle imagery.
CREATIVE
To attract our target audience, we created a playful, irreverent brand that combines an aspirational look with an approachable tone of voice. Flawless photography and highly-polished, hand-tooled typeface create its top-shelf visual language—consistent with the category’s aesthetic values, but quite different in appearance to counterbalance a voice overflowing with sharp, provocative humor.
- Date:
- Category Creative
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS
