REimagine Women’s Leadership Conference (Bay Path University)

Challenge

The Women’s Leadership Conference (WLC) is an annual event that is hosted by Bay Path University.

The WLC was not held in 2020 or 2021 due to the COVID-19 pandemic. The client identified that the pandemic did more than cancel the events, it had a real impact on women. Their careers, relationships, aspirations, and futures were abruptly altered in a way that they could not take ownership of.

Almost two years later, with the COVID-19 pandemic under control and the world beginning to open up again, for many women, life looks completely different than it did in March 2020.

This is why the theme of the 2022 WLC was REimagine. For women to step into their future, and to be the ones who decide what it holds. To challenge, and question, all in the name of their personal success, growth, and strength.

Strategy

Bay Path University asked Zozimus to help drive interest for the event. To accomplish this goal, Zozimus created event-specific content over three months.

Our social media team created posts that included general event information and featured speakers and sponsors. Additionally, we held an Instagram contest to generate conversation about the event and launch the new WLC social media channels.

Solution

To boost the event’s visibility, the Zozimus team used a combination of paid and organic social media tactics. We created posts that included general event information and featured speakers and sponsors. Additionally, we held an Instagram contest to generate conversation about the event and launch the new WLC social media channels.

Campaign Results

This campaign and free ticket contest to the 2023 event helped achieve a 25% increase in new followers on Bay Path’s 2 Instagram accounts.

The event has elevated Bay Path University’s stature, enabling them to attract prominent keynote speakers such as Barbara Corcoran and Robin Roberts.

48,068 Impressions

1,266 Engagements

2.6% Engagement Rate