Revere Hotel

Background

The Revere Hotel Boston Common embarked on a mission to redefine its brand identity and establish itself as a distinctive presence in Boston’s hospitality scene. Collaborating with Zozimus Agency, the hotel aimed to showcase its innovative and rebellious spirit while honoring its historic roots.​

Challenge

Following a $28 million renovation, the Revere Hotel sought to revolutionize its brand to reflect its transformed property. The objective was to maintain the hotel’s historical significance while infusing it with contemporary culture and appeal.

Strategy

Drawing inspiration from Paul Revere, a pivotal figure in American history, the campaign aimed to embody the essence of revolution and rebirth. Zozimus Agency developed the hashtag #BeRevered to encapsulate the sophisticated and rebellious experience offered by the Revere Hotel. 

To generate buzz and engage the community, the hotel hosted a groundbreaking event—a vertical fashion show down the building’s facade. This spectacle not only highlighted the hotel’s innovative approach but also paid homage to its namesake’s daring spirit. The event was strategically scheduled on the anniversary of Paul Revere’s famous ride, further strengthening the historical connection. ​

Execution

The vertical fashion show was heavily promoted through social media channels. Leading up to the event, teaser photos of rehearsing climbers were shared on Twitter, building anticipation among followers. Collaborations with local influencers, such as @BostonTweet, @laurie_ferraro, @style_wire, @blueperk, emily_luciano, @asequinedlife, and @winstonandwillow facilitated retweeting contests offering event tickets, thereby expanding reach and engagement. Additionally, hotel room keys were strategically placed throughout the city, with clues shared on social media, encouraging locals to participate in the promotional scavenger hunt. ​

Results

The integrated campaign yielded impressive outcomes:​

• Social Media Engagement: The #BeRevered hashtag garnered 45,000 impressions at our influencer event, reflecting substantial audience interaction. 
• Press Coverage: Secured 239 pieces of press coverage, significantly enhancing the hotel’s visibility.​
• Audience Reach: Achieved an approximate reach of 87.5 million through circulation and online visibility.​

Furthermore, the hotel’s website received critical acclaim, earning a Gold Davey Award and a Silver Travel Weekly Magellan Award, underscoring the effectiveness of the digital strategy.

Conclusion

The Revere Hotel Boston Common’s rebranding campaign successfully blended historical homage with modern innovation. Through strategic social media engagement, creative event planning, and a clear brand message, the hotel not only revitalized its image but also set a new standard for experiential marketing in the hospitality industry.​