Using Account Based Marketing to Drive Enterprise Sales
April 18, 2025
Shawmut
Challenge
Zozimus was tasked with expanding Shawmut’s profile and brand recognition across regional and national construction trades, particularly in the California and New York markets.
Insight
Craftsmanship needs context. Successfully gaining visibility meant being able to show Shawmut as a cutting edge thought leader in the field of turning creative concepts into reality.
Strategy
Working with Shawmut over the past seven years, Zozimus developed a proactive public relations strategy built around Shawmut’s continued success and expansion. The team’s efforts focused on generating awareness for signature, high-profile projects and positioning Shawmut as an industry expert within designated markets.
Zozimus worked with regional, business and trade media outlets to establish a thought leadership program that included promoting speaking engagements, securing executive profiles and hosting media tours.
Results
●1,350+ Placements over seven years
○Average of 190+ placements a year
○15-24 announcements a year
● Over 550 MM Impressions
○78 MM Impressions per year
- Date:
- Category Public Relations
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
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BOSTON, MARS