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INFLUENCER MARKETING
We are in an era where traditional marketing sometimes resonates less with audiences. Now, more than ever, influencer marketing is a great way for companies to drive brand awareness and create authentic connections within communities.
“An influencer marketing campaign will clearly and authentically communicate a brand’s message to the influencer’s followers and fans.”
What is Influencer Marketing?
Contrary to popular belief, influencer marketing is not as simple as, “I give you a product, and you say nice things about my company.” It is a mutually beneficial, contracted business relationship with a significant upside, and potential pitfalls if you’re not familiar with the landscape.
When executed properly, an influencer marketing campaign will clearly and authentically communicate a brand’s message to the influencer’s followers and fans. It takes time and trust, but once an influencer has built a network of passionate and like-minded people, authentic conversation flows effortlessly. It’s within these loyal and engaged communities where brands can work with influencers to amplify their message and entice their target audience to take action.
Benefits of Influencer Marketing
The global influencer marketing market size has more than doubled since 2019. In fact, in 2022 the market was valued at a record $16.4 billion USD (source). The future of marketing is in influencers, which is why it is important to consider them as part of your marketing strategy.
Unlike traditional marketing, influencers have built-in, loyal audiences that can become a big asset for your brand. These creators have spent years carefully building communities and their audiences trust their thoughts and opinions. It’s not just the big influencers that have the power to drive their audiences – we’ve seen micro-influencers (5,000-50,000 followers) drive a huge impact in brand awareness and sales too.
Types of Influencer Campaigns
From major, national product launches to hyperlocal-special menu offerings, we have helped our clients leverage influencers of all followings to help build brand awareness and trust.
Some of the top ways to utilize influencers in your marketing strategy, include:
- Gifting Product/Product Seeding
- In-Person Events
- Social Media Mentions
- Influencer Takeovers
- Sponsored Content
- Specialized Influencer Giveaways
- Collaborative Posts
Zozimus Influencer Services Include
- Researching, identifying, and communicating with influencers
- Negotiating budget and deliverables
- Developing important brand narratives
- Tracking engagement and brand sentiment
- Brainstorming ‘out of the box’ creative ideas for your product or brand
- Organizing product reviews or gifting
At Zozimus, our award-winning public relations team brings meaningful relationships both in Boston and nationally that help drive awareness for our clients’ brands and products. With staff in Boston and New York our teams specialize in product launches, thought leadership programs, venue openings, B2B campaigns, experiential events and influencer marketing.
+Learn more about Zozimus Strategy, Digital Marketing, and Creative.
Case Studies
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GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
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