WE’RE A DIGITAL MARKETING & PR AGENCY
OFFERING BOSTON-BASED PUBLIC RELATIONS EXPERTISE
MEDIA RELATIONS
In today’s fast-paced, always-on news environment, breaking through the noise to secure meaningful editorial coverage is more challenging than ever. Reporters and editors are inundated with pitches while navigating a constant stream of fleeting trends and viral moments. Capturing their attention—and holding it—requires more than just a press release. It demands a story with substance, a spark of originality, and a clear, compelling reason for their audience to care.
At Zozimus, we believe the most impactful media placements begin with a powerful insight or narrative—one that aligns with cultural currents and speaks directly to what matters most to your audience. We don’t chase trends; we uncover the deeper stories within your brand that deserve to be told.
With our finger firmly on the pulse of multiple industries, from higher education and healthcare to consumer brands and financial services, we know how to elevate our clients as true thought leaders. Our team leverages a strategic blend of data, creativity, and media expertise to craft narratives that not only resonate with journalists and influencers but also drive visibility, credibility, and impact for your brand.
Let’s dream bigger, together—and make sure your story is not only heard, but remembered.
We constantly keep our team up to date on the latest trends to make sure our media relations strategies fit your needs.
Why Media Relations Matter
While positive brand exposure is an essential outcome of any media relations campaign, the true value extends far beyond the headlines. A strategically crafted media strategy also builds long-term credibility, deepens customer loyalty, and strengthens the emotional connection between your brand and its most important audiences. In a city as dynamic and competitive as Boston, those outcomes matter more than ever.
At Zozimus, we understand that where you tell your story is just as important as how you tell it. That’s why our media relations team stays ahead of the curve, continuously tracking local, regional, and national trends to ensure your brand’s message is relevant, resonant, and rooted in the right context. Whether you’re targeting Boston’s innovation district, engaging communities in Cambridge and Somerville, or reaching national audiences from a homegrown hub, we tailor our approach to reflect your geographic footprint and industry influence.
Our deep connections with Boston’s most respected media outlets—including The Boston Globe, WBZ-TV, Boston Magazine, BostInno, and a growing network of hyper-local digital publishers and influencers—enable us to secure impactful coverage where it counts. And because our reach doesn’t stop at the Charles River, we also tap into our robust national media network to amplify your message coast to coast.
Real Client Success
Hood Baileys™ Coffee Creamers
- Public Relations
907 Main
- Public Relations
Big Night Live
- Public Relations
ZOZIMUS’S boston PR Media relation SERVICES INCLUDE:
PRESS RELEASES
Press releases are a powerful tool for generating interest and increasing awareness around your brand’s most important moments, from product launches to leadership announcements. At Zozimus, we craft each release with intention—collaborating closely with stakeholders, asking the right questions from the start, and strategically pitching to targeted media outlets to spark meaningful coverage and engagement.
MEDIA TRAINING
Appearing on live television or giving interviews can feel intimidating, but with the right preparation, anyone can shine. Our customized media training sessions help you build confidence, refine your message, and master the art of delivering compelling responses that resonate with your audience.
PRESS KITS
A press kit can be the difference between a good story and a great story. Journalists are incredibly busy and during any given day, they receive dozens of pitches. Including the right information in your pitch, through a press kit, can help reporters write the story without digging for information. Zozimus helps to refine and compile fact sheets, product information, logos, and media assets to send to press.
INTERVIEWS
Interviews with the press are a great way to build relationships with the media and position your company as a leader within the industry. With a strong relationship with various blogs, print publications, and television, Zozimus helps to secure and facilitate interviews with key press to get your story across.
NEWSJACKING
In between the new product launches and big announcements, we are experts at proactively pitching our clients out and aligning them with timely, well-discussed news. From the best leaf peeping destinations in New England to the next, up-and-coming trends in cannabis, we keep an eye out on the news cycle to make sure our clients are always at the forefront of the conversation.
AWARD PROGRAMS
Winning a prestigious industry award is a great way to differentiate yourself from your competitors and it serves as a way to increase credibility. Zozimus helps to research and identify important awards and works with you to write a winning nomination.
At Zozimus, our award-winning public relations team is built on the foundation of authentic, long-standing relationships with key media contacts and influencers—both right here in Boston and across major national markets. These connections, paired with our strategic insight and creative storytelling, allow us to elevate our clients’ brands and drive impactful awareness where it matters most.
With team members based in Boston, we bring a deep understanding of regional dynamics while operating with a national mindset. Our expertise spans a wide range of PR initiatives—from high-impact product launches and thought leadership programs to B2B media campaigns, buzzworthy venue openings, immersive experiential events, and dynamic influencer partnerships. Whether you’re looking to make a splash in the Boston business scene or build brand recognition coast to coast, Zozimus delivers the reach, relationships, and results to make your message stick.
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WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS
