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Securing editorial media coverage can be a huge challenge in today’s busy news cycle. With trends coming and going in a blink of an eye, it can sometimes be difficult to capture a reporter’s attention and get the coverage you desire. That’s why the most successful stories come from pinpointing that compelling idea or insight which will gain the attention of reporters and influencers looking to entice their readers and your target audience. At Zozimus, we have our finger on the pulse of various industries which helps us to position our clients as thought leaders in their areas of expertise.
We constantly keep our team up to date on the latest trends to make sure our media relations strategies fit your needs.
Why Media Relations Matter
In addition to gaining positive brand exposure, a strong media relations campaign can help raise credibility, increase loyalty, and drive deeper engagement with your core customers. At Zozimus, we constantly keep our team up to date on the latest trends to make sure our media relations strategies fit your needs based on location, geographic reach, and industry. Our strong relationships with local and national newspapers, websites, television stations, and influencers garner top-tier coverage for your brand in a variety of ways.
We have expertise in a diverse range of media relations activities, including:
Press releases are a great way to help drive interest and expand the public’s knowledge of your product or company. From major product launches to announcing new board members, we are experts in crafting meaningful stories for your brand that resonate with media and customers alike. We start each press release with a list of thoughtful questions and make sure to include key stakeholders throughout the entire process. Once the release has been finalized, we pitch it to our list of relevant media contacts and work to facilitate media opportunities.
It can be hard to face the fears of interviewing or appearing on live television. Media training is just one of the ways where you can sharpen your interview skills and learn how to answer questions on the fly. Our media training sessions are tailored for each client’s needs based on their narrative and intended audience. Learn more about our media training program here.
A press kit can be the difference between a good story and a great story. Journalists are incredibly busy and during any given day, they receive dozens of pitches. Including the right information in your pitch, through a press kit, can help reporters write the story without digging for information. Zozimus helps to refine and compile fact sheets, product information, logos, and media assets to send to press.
Interviews with the press are a great way to build relationships with the media and position your company as a leader within the industry. With a strong relationship with various blogs, print publications, and television, Zozimus helps to secure and facilitate interviews with key press to get your story across.
In between the new product launches and big announcements, we are experts at proactively pitching our clients out and aligning them with timely, well-discussed news. From the best leaf peeping destinations in New England to the next, up-and-coming trends in cannabis, we keep an eye out on the news cycle to make sure our clients are always at the forefront of the conversation.
Winning a prestigious industry award is a great way to differentiate yourself from your competitors and it serves as a way to increase credibility. Zozimus helps to research and identify important awards and works with you to write a winning nomination.
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GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.