WE’RE A DIGITAL MARKETING + ADVERTISING & PR AGENCY

Social Media

At Zozimus, our mission is to bring brands to life through social media. We immerse ourselves in your brand, understanding your customers. Then we develop and execute a social media strategy that helps you connect with your audience and drive measurable results.

Let our talented strategists ignite
your social campaigns.

OUR APPROACH TO SOCIAL MEDIA MARKETING

At Zozimus, we believe that strategy, segmentation and optimization are the foundations of our approach to social media marketing.

A successful strategy stems from finding the sweet spot between your business needs and goals and what your audience is interested in.

It’s not only important to know who your audience is, but to know where and how to speak to them.

We recognize that every company’s social media needs are different based on product, industry, audience, cultural fit, and overall goals as a brand. Our team works alongside our clients to create great content which gets distributed and amplified to the right audience(s).

SOCIAL STRATEGY

Social strategy identifies the topics and content that will capture your target’s mind and activity, but also uncovers the best tactics to leverage within each channel.

A Zozimus social media strategy will provide recommendations on:

  • Social media goals / KPIs
  • Target audience
  • Best platforms to reach target audiences
  • Posting cadence
  • Content pillars
  • Content mix
  • Hashtag strategy
  • Boost posts budget and management

AUDIENCE SEGMENTATION

Audience segmentation is everything in social media. Knowing which channels your audiences are active on. Each social media platform attracts a different audience, and they consume and engage with content differently across all channels.

CONTENT CREATION

Understanding what content works best on each platform is a critical component of a successful social media strategy. Our social media strategists spend so much time understanding the nuances of each platform, that they have created the following best practices guides:

  • Facebook Best Practices
  • Instagram Best Practices
  • Twitter Best Practices
  • LinkedIn Best Practices
  • TikTok Best Practices
  • Snapchat Best Practices

COMMUNITY MANAGEMENT

At Zozimus we believe strongly that social media is not a one-way conversation. That the most successful brands on social media actively engage with their audience.

We’ve developed a community management offering for brands that need help engaging with their community.

One feature of our community management offering is the creation of a customized community playbook (FAQs) with pre-approved responses and escalation procedures. This allows our clients to engage with its audience on social media more frequently.

“Zozimus also takes great care to ensure each creative brief is strategically sound, and specifically outlines all requirements so they can be considered at the onset, not only after the first review.”

SOCIAL LISTENING

Through our partnership with Sprout Social, we provide clients with social listening capabilities. Social listening refers to analyzing the conversations and trends happening not just around your brand, but around your industry as a whole, and using those insights to make better marketing decisions.

Social listening helps you understand why, where and how these conversations are happening, and what people think—not just when they’re tagging or mentioning your brand. Social monitoring vs. social listening. Monitoring tells you what people are saying. Social listening tells you why they said it.

DATA AND ANALYTICS

A typical social media campaign might cover four platforms, multiple audiences and both organic and boosted posts.

We use Sprout Social to provide clients with the data and analysis they need. From a deep dive into your performance on a single network, or quickly compare results across multiple networks at once, our data team has you covered.

ZOZIMUS’S SOCIAL MEDIA MARKETING SERVICES INCLUDE:

  • Custom social media strategy
  • Content Calendar
  • Content creation
  • Boosted post amplification
  • Social monitoring and reporting
  • Data and Analytics

Case Studies

Hologic
NxStage
Bay Path University

WE CAN ACHIEVE
GREAT RESULTS TOGETHER

At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.

LET’S CONNECT

(617) 259-1605

info@zozimus.com

BOSTON, MARS