Our Approach

Optimization and segmentation are the foundation of our approach to social media strategy. It’s not only important to know who your audience is, but to know where and how to speak to them. A successful strategy stems from finding the sweet spot between your business needs and goals and what your audience is interested in. At Zozimus, we specialize in finding that sweet spot and creating tangible content that delivers all of the above.

We recognize that every company’s social media needs are different based on product, industry, audience, cultural fit, and overall goals as a brand. Our team works alongside our clients to create customized, clear strategies to ensure that their time and resources are effectively allocated. We offer thoughtfully crafted communications solutions and plans designed to increase visibility and reach, strengthen overall brand messaging, and improve organic search rankings.

AUDIENCE IS EVERYTHING

What goes into a social media strategy? This answer is not as clear-cut as you’d think. Because social media is an ever-changing industry, there are always new platforms and trends. This makes audience profiling and research crucial to the long-term success of your brand. As new platforms emerge, you can always go back to this information and apply it to the new channel, in order to make informed decisions and launch for the correct audience.

Social Media gives your
brand a voice. A
distinct personality
which makes you
more approachable
and trustworthy
to your
target audience.

The most important factor is knowing which channels your audiences are active on. Due to the different demographics active on each channel, all audiences will not be present on each. This also allows you to prioritize channels and where to put the most focus. If 4 of your 5 audiences are active on Facebook, that will be your main focus. On the other hand, if only 1 audience is active on Twitter, there will not be as much pressure to continually put content out.

Content creation by platform is also important, as certain formats are best for a specific channel. For example, oftentimes video performance on Facebook is much higher than Twitter, while link clicks on Twitter are usually higher than Instagram. While these are good baselines, all content should be tested and tweaked to get the highest engagement possible.

DIGITAL MEDIA PLANNING & BUYING

Our digital media team identifies platform-agnostic synergies across paid, owned and earned media, integrates media in the creative process, optimizes the digital marketing mix and develops attribution models to measure the return on media spend – all at once!

Successful media buying is not just about getting views. It is about getting the right message, in front of the right person, at the right time. We combine search engine marketing (SEM), paid social, display and programmatic media to develop a media plan that provides the optimum ROI for our clients.

MEASUREMENT AND REPORTING

Data reporting, analytics and insights are at the epicenter of every performance marketing campaign that we run.

We aggregate data from multiple sources in order to develop a holistic view of marketing performance across all channels. Then our team of data analysts develop actionable insights that align with business objectives and improve marketing performance.