At Zozimus, we take a holistic approach to social media. We know that when strategically combined with public relations messaging and search marketing best practices, social media is a highly effective tool. It can help you to connect with your audience, achieve specific business objectives, and increase your bottom line.
By listening to your goals, immersing ourselves in your brand, understanding your customers, and constantly exploring new media and tools, we are able to forge a one-on-one connection between brand enthusiasts and potential customers and influence those customers when and where they are evaluating your products. When utilized effectively, social media gives your brand a voice. A distinct personality. Making you more approachable and trustworthy to your target audience.
Optimization and segmentation are the foundation of our approach to social media strategy. It’s not only important to know who your audience is, but to know where and how to speak to them. A successful strategy stems from finding the sweet spot between your business needs and goals and what your audience is interested in. At Zozimus, we specialize in finding that sweet spot and creating tangible content that delivers all of the above.
We recognize that every company’s social media needs are different based on product, industry, audience, cultural fit, and overall goals as a brand. Our team works alongside our clients to create customized, clear strategies to ensure that their time and resources are effectively allocated. We offer thoughtfully crafted communications solutions and plans designed to increase visibility and reach, strengthen overall brand messaging, and improve organic search rankings.
What goes into a social media strategy? This answer is not as clear-cut as you’d think. Because social media is an ever-changing industry, there are always new platforms and trends. This makes audience profiling and research crucial to the long-term success of your brand. As new platforms emerge, you can always go back to this information and apply it to the new channel, in order to make informed decisions and launch for the correct audience.
Our digital media team identifies platform-agnostic synergies across paid, owned and earned media, integrates media in the creative process, optimizes the digital marketing mix and develops attribution models to measure the return on media spend – all at once!
Successful media buying is not just about getting views. It is about getting the right message, in front of the right person, at the right time. We combine search engine marketing (SEM), paid social, display and programmatic media to develop a media plan that provides the optimum ROI for our clients.
Data reporting, analytics and insights are at the epicenter of every performance marketing campaign that we run.
We aggregate data from multiple sources in order to develop a holistic view of marketing performance across all channels. Then our team of data analysts develop actionable insights that align with business objectives and improve marketing performance.