The Zozimus Approach: Public Relations
April 23, 2024
Boston Interiors
CHALLENGE
Foot traffic was down. Recall of their TV spots was poor.
STRATEGY
People don’t buy furniture. They buy moments.
CREATIVE
We gave the brand emotional appeal by defining its identity in a way people could relate to and believe in. In a world where consumers aren’t loyal to specific furniture brands because most of it is similar to each other, we stand for moments that occur in one’s home. But not rose-colored Hallmark moments – those are expected and cheesy and not realistic. We wanted to elevate the inane. Those are the moments we all have. Those are real. And those are lovable.
OUR ROLE
Ad Campaign
Brand Strategy
Art Direction
Digital
Media
:DUVET BALLET
:HOMEWORK
:FLUTOPHONE
:AFTERNOON DELIGHT
:EXERCISE BIKE
- Date:
- Category Creative, Strategy
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS