Finally
CHALLENGE
Launch a light bulb that boasts the full spectrum of light (no mass market bulb has ever been able to do that before) to consumers who largely do not question if there is a better light bulb out there, but instead, just bring their dead bulb into the store to replace it with the exact same model on the shelf.
STRATEGY
People accept their light. They do not love it.
CREATIVE
We created a brand to cut through the clutter and redefine a category that forever had been defined largely by passive indifference. The brand was given a fun, provocative conversational tone of voice. It was given a sophisticated design language and most importantly, an emotional appeal. Our campaign line is “You’ll love your light. Maybe a little too much.” The brand’s tagline is: “Finally, real light.” Because, if Finally is real light, what does that make everyone else’s?
:”MAILMAN”
:”THRONE”
- Date:
- Category Creative, Strategy
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS
