Creative

Leash

Online Video

CHALLENGE

Launch a tech product by educating people about its esoteric functionality.

STRATEGY

People need to understand how a tech product will affect their lives.

3. CREATIVE

We created satirical slice-of-life OLVs which trumpet the product’s dual benefits of security and convenience. The exaggerated vignettes offer a departure from typical tech OLVs increasing the likelihood of memorability and recall while still articulating the usefulness and functionality of the product.

OUR ROLE

Ad Campaign
Brand Strategy
Art Direction
Digital
Media

:60 "MEERKATS"

:60 "OFFICE THIEF"

:90 "PHONE CALL"