Performance

Omnipod

Paid media

CHALLENGE

Omnipod was facing increased market competition, leading to higher lead costs and slowing patient volume. They were hitting a ceiling on growth despite significant traditional media spends and needed new ways to grow market share.

SOLUTION

We drew on data they had – including existing market research – but strengthened it with an analysis of over two years’ worth of their CRM data. That allowed us to develop additional insights to pinpoint their highest quality lead types and sources, conversion metrics, buying behaviors and messaging approaches.

EXECUTION

Armed with these stronger insights, we developed a highly targeted digital campaign that geofenced ad sets around doctors’ offices and medical facilities. Using data insights about mobile activity and geolocation, we were also able to identify visitors who were likely patients based on time of stay, and tailor messaging and remarketing strategies accordingly.

OUR ROLE

Analytics
Data Analysis
Paid Media

The Outcome

25%

lower cost per lead

29%

lower cost per patient

30%

higher lead to patient conversion rate

20%

higher conversion rate

117%

increase branded searches