Omnipod was facing increased market competition, leading to higher lead costs and slowing patient volume. They were hitting a ceiling on growth despite significant traditional media spends and needed new ways to grow market share.
We drew on data they had – including existing market research – but strengthened it with an analysis of over two years’ worth of their CRM data. That allowed us to develop additional insights to pinpoint their highest quality lead types and sources, conversion metrics, buying behaviors and messaging approaches.
Armed with these stronger insights, we developed a highly targeted digital campaign that geofenced ad sets around doctors’ offices and medical facilities. Using data insights about mobile activity and geolocation, we were also able to identify visitors who were likely patients based on time of stay, and tailor messaging and remarketing strategies accordingly.
lower cost per lead
lower cost per patient
higher lead to patient conversion rate
higher conversion rate
increase branded searches