ZOZIMUS PREDICT
Zozimus harnesses the power of predictive analytics to give our clients a distinct competitive edge.
“Zozimus Predict is a precision-focused predictive model that accurately forecasts key performance indicators, revenue trends, and campaign performance dynamics across time.”
THE ZOZIMUS APPROACH
Zozimus Predict is a precision-focused predictive model that accurately forecasts key performance indicators, revenue trends, and campaign performance dynamics across time.
Our process begins by meticulously collecting and analyzing data during the initial phase. From there, we construct precise predictive models. This cutting-edge model is laser-focused on forecasting key performance indicators (KPIs), revenue projections, and the ongoing performance of your campaigns.
Every week, we input fresh data meticulously categorized by channel, including paid search, paid display, organic search, direct mail marketing, lead generation forms, experiential/event data, email engagement, billboard metrics, networking insights, and more, into the Zozimus Predict system. This dynamic approach enables us to continuously monitor and deliver monthly trend insights through interactive dashboards and comprehensive reporting.
UTILIZING PREDICTIVE ANALYTICS IN PPC CAMPAIGNS
In the world of Pay-Per-Click (PPC) marketing, the roles of analytics and predictive analytics are distinct but equally vital. We use analytics to track and analyze data from ongoing or past campaigns, examining key performance indicators (KPIs) such as click-through rates (CTR), cost-per-click (CPC), and return on ad spend (ROAS). These insights provide a snapshot of how well a campaign is performing, offering actionable data that drives immediate improvements.
Predictive analytics, however, is where the magic happens. By analyzing historical data, we can forecast future performance, enabling us to answer critical questions like, “How will changes in ad spend influence campaign results?” This foresight allows us to refine audience targeting, predicting which demographics or behaviors are most likely to engage with specific ads. The result? More efficient campaigns that drive better results.
AMPLIFY YOUR RESULTS WITH ZOZIMUS PREDICT
The power of Zozimus Predict doesn’t stop with PPC. We combine it with other metrics to deliver even more impactful recommendations. At Zozimus, we don’t just predict the future—we help you shape it. Our precision-focused strategies and innovative use of predictive analytics empower your campaigns to achieve extraordinary results.
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
LET’S CONNECT
BOSTON, MARS
