WE’RE A DIGITAL MARKETING & PR AGENCY
OFFERING BOSTON-BASED PPC EXPERTISE
PPC MARKETING
At Zozimus, our approach to Pay-Per-Click (PPC) marketing is rooted in data-driven precision, creative agility, and performance-focused outcomes. As a top-ranked Boston PPC agency, we design tailored campaigns that do more than just drive clicks—they deliver results.
Our expert team blends deep keyword research, smart bidding strategies, and compelling ad creative to connect brands with their audiences at the right moment and in the right place. We don’t just launch campaigns—we continuously optimize them to maximize ROI and adapt to evolving market dynamics. With Zozimus, you’re not just getting ads; you’re getting a performance marketing partner committed to helping you dream bigger and achieve more.
Let our experts work their magic on your data.
OUR APPROACH TO BOSTON OPTIMIZED PPC
For nearly two decades, Zozimus has refined a powerful four-step PPC marketing process that consistently delivers measurable, business-changing results. Built on deep strategic insight and fueled by cutting-edge data science, our method transforms raw customer data into highly targeted, high-performance campaigns.
It all begins with a deep understanding of your ideal customer. We work closely with your team to uncover who your most valuable audiences are—diving beyond basic demographics into rich psychographic insights, behavioral patterns, and media consumption habits. This discovery phase is key to ensuring we align every dollar of your PPC investment with your true growth potential.
Next, we leverage advanced data science techniques to build predictive models. These models don’t just identify who your prospects are—they forecast who is most likely to convert, when, and through which channels. This allows us to anticipate intent and strategically position your brand where it matters most.
With these insights in hand, we move into activation. We use our predictive models to execute hyper-targeted search engine marketing campaigns that engage your most valuable prospects with precision. Whether through Google Ads, Bing, or other platforms, we tailor every aspect of your campaign—keywords, creative, timing, and bidding—to drive the greatest possible impact.
This isn’t just a set-it-and-forget-it approach. At Zozimus, we continuously monitor, test, and optimize each campaign in real time, ensuring your PPC investment keeps working harder, smarter, and more efficiently over time. The result? Greater visibility, stronger conversion rates, and ROI you can count on.
Real Client Success
Triumph Modular
- Paid Media
Northeast Bank
- Paid Media, Search Engine Optimization
Massachusetts Maritime Academy
- Paid Media, Social Media
ZOZIMUS’S boston PPC SERVICES INCLUDE:
KEYWORD RESEARCH
At Zozimus, our keyword research for PPC campaigns goes far beyond surface-level terms—we uncover the search intent behind your audience’s actions to ensure every click counts. By combining proprietary tools with market insight, we identify high-impact, cost-efficient keywords that align with your goals and outmaneuver your competition.
AD DEVELOPMENT
Our ad development process at Zozimus blends data-backed strategy with bold creative to craft compelling, click-worthy messages that resonate with your target audience. Every headline, description, and call-to-action is meticulously tailored to drive engagement, boost quality scores, and maximize ROI.
BID MANAGEMENT
At Zozimus, our bid management strategy is driven by real-time data and predictive modeling to ensure every dollar is optimized for maximum impact. We continuously adjust bids based on performance insights, competition, and seasonality to keep your campaigns efficient, agile, and results-focused.
RESPONSIVE SEARCH ADS
Zozimus leverages responsive search ads to dynamically serve the most effective combinations of headlines and descriptions, tailored to each user’s search behavior. This adaptive format allows us to maximize reach and relevance, boosting click-through rates and driving stronger campaign performance.
RESPONSIVE DISPLAY ADS
We use responsive display ads to automatically adjust size, appearance, and format across the Google Display Network, ensuring your brand shows up seamlessly in the right place at the right time. By combining engaging visuals with data-driven messaging, we amplify your reach and deliver high-performing display campaigns that convert.
PMAX CAMPAIGNS
Zozimus harnesses the power of Performance Max (PMax) campaigns to deliver an all-in-one solution that drives conversions across Google’s entire ecosystem—including Search, Display, YouTube, and Gmail. By feeding PMax campaigns with high-quality creative assets and first-party data, we unlock AI-driven optimization that finds your best customers and maximizes ROI at scale.
“Not only did Bryant set a school record for deposits but they also saw a drop in cost per session and cost per inquiry by 18% and 17% YoY respectively.”
REAL CLIENT STORY
Bryant University
In the face of a looming demographic shift and tightening competition, Bryant University found itself at a pivotal crossroads. Traditional recruitment strongholds in the Northeast were starting to falter, as declining high-school graduation rates collided with rising media costs and intensified regional competition. But instead of pulling back, Bryant decided to lean into innovation, and partnered with Zozimus to chart a new path forward.
We began by layering geostatistical ZIP-code scoring onto historical enrollment data, U.S. Census insights, and mobile-device flow analysis. This allowed us to isolate where media dollars were delivering measurable lift, not just impressions. Then, we applied a demographic “sweet-spot” filter, identifying ZIP codes where household income, parent education, and youth population density aligned to create ideal enrollment conditions.
Not only did Bryant set a school record for deposits but they also saw a drop in cost per session and cost per inquiry by 18% and 17% YoY respectively.
OUR APPROACH TO PPC MARKETING
Strategy
We start with a strategic overview of goals and objectives that line up with the assumed/known needs of the target audience, and rigorously define meaningful, real-world success metrics for our PPC campaigns to ensure we’re achieving maximum impact on both a strategic and tactical level.
Planning
Digital media research and planning takes place across the primary marketing segments, including:
- Budget allocation: optimum budget and resource allocation to achieve goals (i.e. high/mid/low funnel mix, awareness vs direct response, optimal reach and frequency etc.)
- Channel planning: determine the most effective channel mix and resource allocation to reach defined goals
- Audience targeting: using demographic analysis we will determine the most effective targeting and segmentation strategy
- Intent signals: Analyzing behavioral and contextual signals to inform our targeting and bidding strategies
- Media plan: Campaign timeline and budget flighting
Campaign Management & Optimization
Ongoing campaign monitoring, testing and troubleshooting (tracking, billing, etc.), daily spend pacing and optimizations:
- Reviewing all queries that trigger ads and adding to campaigns, or negating as needed to continue optimal performance
- Review of all ads and targeting in market for any needed adjustments or changes to current strategy
- Review of bids and keyword performance trends, determining new bid strategies for testing or adjusting current strategies (if needed)
- Review of performance trends across the platforms (paid social, paid search, etc.) and determining any needed strategic changes to media mix or budget
- Perform ongoing testing to optimize performance including but not limited to:
o Messaging
o Targeting / audience segments
o Creative (images, etc.)
o Calls to action
o Offers
o Landing pages
“We placed First Check in a segment on the Today Show, a national US morning show with approximately 4MM daily viewers, which drove explosive search traffic on the First Check product and related search terms.”
REAL CLIENT STORY
First Check
One of our most successful engagements was with First Trust, a campaign that used paid search, social media and public relations (case study is here). We coordinated multiple campaigns across earned, paid, shared and owned media so that they amplified each other and drew audience groups deeper into the First Check narrative.
We placed First Check in a segment on the Today Show, a national US morning show with approximately 4MM daily viewers, which drove explosive search traffic on the First Check product and related search terms. Anticipating the heavy search volume, we cast a wide net of channels including paid search, optimized organic content, social media, partner organizations, and google questions to capture that search traffic and funnel it through to the First Check website.
PPC FAQ
With precision. We use keyword intent mapping, geo-targeting, demographics, device targeting, and even custom audiences based on user behavior. Our data tools help us fine-tune who sees your ads, when they see them, and on which device.
We define success around your KPIs—whether that’s leads, sales, cost-per-acquisition (CPA), or return on ad spend (ROAS). You’ll receive transparent reporting with performance metrics that actually matter. No fluff. Just clear, consistent results backed by real-time data.
Both. We’ve managed campaigns ranging from a few thousand dollars a month to multi-million dollar annual spends. Whether you’re a local brand or a national player, we scale intelligently, ensuring your budget is aligned with your goals and delivering max ROI.
WE CAN ACHIEVE
GREAT RESULTS TOGETHER
At Zozimus, it’s important to us that we achieve great results, while still maintaining authenticity and thorough strategy for your brand. Our team is committed to working hard to make your dreams come true, while not taking ourselves too seriously in the process. We’re ready to dive into your next campaign together.
